5 Levels of Products

Presented by :
Suhrit Biswas
Prabhuti Chauhan
Washing Machine
● Core Benefit : Washing fabrics
● Generic Product : Front door , 6 Kg capacity ,
upto 800 rpm , 10 different modes
● Expected Product : Fully automatic including a
dryer for fully dried fabrics
● Augmented product : 2 doors - one for delicate
garments & another for daily use garments.
Delicate garment section will be manually
powered .
● Potential product : 1. If you buy a new product
from this brand you will be getting 6 months
warranty and exclusive 10% discount on the new
product .
Hair Straightener
● Core Benefit : Straighten the hairs
● Generic Product : It provides the certain amount of heat and a required flat
plate surfaces for straightening the hairs.
● Expected Product : Accurate amount of heat so it doesn’t damage the hairs and
also the straightening effect stays for a longer duration .
● Augmented product : It has a feature of temperature regulation and extra wide
straightening plate for thick and long hair , also it has a feature named Kerashine
which makes hair smooth and shiny .
● Potential product : Straightener has battery insertion option .
Scale
● Core Benefit : To draw straight line with ease .
● Generic Product : Enables us to make straight line and provides certain
measurements in cm and inches
● Expected Product : Measurements provided should be accurate and proper
divisions should be made in cm and inches .
● Augmented Product : Scale includes protractor so that we can make angles .
● Potential Product : Also it has been also provided with the feature of roller
scale so that we can make parallel line by just dragging the scale with the help of
roller.