Presented By:

Megha Shree. M
o Brazil (country)
o Vedanta (International company)
o Aditya Birla (Indian company)
o Capital: Brasilia
o Largest city: Sao Paulo
o Official Language: Portuguese
o Currency: Real
o It is the 5th largest country by area and the
5th most populous country.
o The form of government is a “Democratic Federative
Republic”, with a presidential system.
o Brazil is currently a country with stable, proactive
government and there is no political instability at a
moment.
o It can become volatile and this threat remains from
election to election.
o Corruption is still a big issue in Brazil.
o Opening an operation in Brazil may require additional
payments to government officials, which can present
a big obstacle to entering a market.
o According to Transparency International, Brazil holds
7th place in level of corruption among 195 countries.
o Due to large population and inflow of FDI,
Brazil has extremely high potential for
growth. The gap between rich and poor is
decreasing.
o Inflation rate is under control and the risk of
domestic currency devaluation is low.
o Brazil provides equal treatment for both
foreign and domestic enterprises.
o There is abundance of skilled and semi
skilled workers, but labor costs on a global
level are quite low.
o Corporate tax is 15%.
o There is a huge social inequalities among the
population and around 19% of citizens live under
poverty line.
o There is a significant number of wealthy
citizens.
o And middle class is showing growth.
o Brazilian people are considered as modern and
up to date with fashion movements in world.
o They are aware of luxury brands and are willing
to buy expensive products.
o South and Southeast are most developed and
holds the best standard of living
o Technological research in Brazil is largely
carried out in public universities and
research institutes.
o The country is also a pioneer in the search
for oil in deep water, from where it extracts
73% of its reserves.
o The country develops submarines, aircraft,
as well as being involved in space research.
o According to the Global Information
Technology Report of the World Economic
Forum, Brazil is the world’s 61st largest
developer of Information Technology.