COMPANY PROFILE

Presented By:
Peter F Drucker Team
 HINDUSTAN UNILEVER LIMITED (HUL)

HISTORY OF THE COMPANY:

Hindustan Unilever Limited (abbreviated to HUL) (BSE: HUL)

formerly Hindustan Lever Limited, is India’s largest
consumer products company and has an annual turnover of over
Rs 13,000 crores (calendar year 2007).

It was formed in 1933 as Lever Brothers India Limited and

came into being in 1956 as Hindustan Lever Limited through a
merger of Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd.
and United Traders Ltd.

It is headquartered in Mumbai, India and has employee

strength of over 15,000 employees and contributes for
indirect employment of over 52,000 people. The company was
renamed in late June 2007 to “Hindustan Unilever Limited”.
In 2007, Hindustan Unilever was rated as the most
respected company in India for the past 25 years by
Business World, one of India’s leading business
magazines.

The rating was based on a compilation of the

magazine’s annual survey of India’s Most Reputed
Companies over the past 25 years.

 HUL is the market leader in Indian consumer

products with presence in over 20 consumer categories
such as Soaps, Tea, Detergents and Shampoos amongst
others with over 700 million Indian consumers using
its products.
It has over 35 brands. Sixteen of HUL’s brands
featured in the AC Nielsen-Brand Equity list of 100
Most Trusted Brands Annual Survey (2008).

According to Brand Equity, HUL has the largest

number of brands in the Most Trusted Brands List.

It’s a company that has consistently had the

largest number of brands in the Top 50 and in the
Top 10 (with 4 brands).

Hindustan Unilever distribution covers over 1

million retails outlets across India directly and
its products are available in over 6.3 million
outlets in India, i.e. nearly 80% of the retail
outlets in India
It has 39 factories in the country.

Two out of three Indians use the company’s

products and HUL products have the largest consumer
reach being available in over 80 per cent of
consumer homes across India.

The Anglo-Dutch company Unilever owns a majority

stake (52%) in Hindustan Unilever Limited.

HUL was one of the eight Indian companies to be

featured on the Forbes list of World’s Most Reputed
companies in 2007.
 MEANING OF THE NAME & HOW WAS IT NAMED &
EVOLUTION OF THE NAME:

HUL means Hindustan Unilever Limited formally it

is known as Hindustan Lever Limited (HLL) through
a merger of Lever Brothers, Hindustan Vanaspati
Mfg. Co. Ltd. and United Traders Ltd. in 1956.

The company was renamed in late June 2007 to

“Hindustan Unilever Limited”.
 EVOLUTION OF THE LOGO:

The previous logo represents the green and healthy

scenario of the Indian economy. And the current logo
expresses “the vitality at the heart of our brands, our
people and our values.

Each icon within our logo represents an aspect of our

business, showing that we add vitality in everything we
do.”
(SUN): Our primary natural resource. All life begins
with the sun – the ultimate symbol of vitality. It
evokes Unilever's origins in Port Sunlight and can
represent a number of our brands. Flora, Slim·Fast and
Omo all use radiance to communicate their benefits.

(HAND & FLOWER): Hand is a symbol of sensitivity, care

and need. It represents both skins and touch. Flower
represents fragrance. When seen with the hand, it
represents moisturizers or cream.

(BEE): Represents creation, pollination, hard work

and bio-diversity. Bees symbolize both environmental
challenges and opportunities.
 (DNA): The double helix, the genetic blueprint of
life and a symbol of bio-science. It is the key to a
healthy life. The sun is the biggest ingredient of
life, and DNA the smallest.

(HAIR): A symbol of beauty and looking good. Placed

next to the flower it evokes cleanliness and
fragrance; placed near the hand it suggests
softness.

(PALM TREE): A nurtured resource. It produces palm

oil as well as many fruits – coconuts and dates –
and also symbolizes paradise.
 (SAUCES & SPREADS): Represents mixing or
stirring. It suggests blending in flavors and
adding taste.

(BOWL): A bowl of delicious-smelling food. It can

also represent a ready meal, hot drink or soup.

(SPOON): A symbol of nutrition, tasting and cooking.

 (SPICE & FLAVOURS): Represents chilli or fresh
ingredients.

(FISH): Represents food, sea or fresh water.

(SPARKLE): Clean, healthy and sparkling with energy.

(BIRD): A symbol of freedom. It suggests a relief
from daily chores, and getting more out of life.

(TEA): A plant or an extract of a plant, such as

tea. Also a symbol of growing and farming.

(LIPS): Represent beauty, looking good and taste.

(ICE CREAM): A treat, pleasure and enjoyment.

(RECYCLE): Part of our commitment to sustainability.

(PARTICLES): A reference to science, bubbles and

fizz.
(FROZEN): The plant is a symbol of freshness, the
snowflake represents freezing. A transformational
symbol.

(CONTAINER): Symbolizes packaging - a pot of

cream associated with personal care.

(HEART): A symbol of love, care and health.

 (CLOTHES): Represent fresh laundry and
looking good.

(WAVE & LIQUID): Wave symbolizes cleanliness,

freshness and vigour. Liquid a reference to
clean water and purity.
 MERGERS & ACQUISITIONS:
Merging Company Merged with Appointed Effective Date of Share Value of
Date date allotment ratio fraction
(Rs)
Kothari General Foods Brooke Bond 1-Jan-92 1-Jan-92 30-Jun-92 21:1 7.00
Corporation Ltd. India Ltd.
Tea Estates India Ltd. Brooke Bond 1-Jan-93 1-Jun-93 24-Aug-93 10:12 35.25
India Ltd.
Doom Dooma India Ltd Brooke Bond 1-Jan-93 1-Jun-93 24-Aug-92 10:11 35.25
India Ltd.
Kissan Products Ltd. Brooke Bond 1-Apr-93 20-Jan-93 22-Jan-94 1:100 N.A
India Ltd.
Lipton India Ltd. Brooke Bond 1-Jul-93 9-Mar-94 16-May-94 10:9 48.99
India Ltd[ name
changed to
Brooke Bond
Lipton India
Ltd.(BBLIL)]
The Tata Oil Mills Hindustan Lever 1-Apr-93 28-Dec-94 5-Apr-95 15:2 38.86
Company Ltd. Ltd.
BBLIL Hindustan Lever 1-Jan-96 21-Mar-97 16-May-97 20:9 52.82
Ltd.
Pond’s(India) Ltd. Hindustan Lever 1-Jan-98 15-Oct-98 3-Mar-99 4:3 525.00
Ltd.
Industrial Perfumes Ltd. Hindustan Lever 1-Jan-99 9-Feb-00 23-Feb-00 5:2 N.A
Ltd.
International Bestfoods Hindustan Lever 1-Jun-01 26-Sep-01 20-Oct-01 3:2 73.84
Ltd. Ltd.
Aviance Limited Hindustan Lever 1-Jun-01 25-Sep-01 N.A N.A N.A
Ltd.
Tea Estates India Ltd. Demerger from 1-Apr-05 1-Dec-05 02-Dec-05 N.A N.A
(Formerly known Hindustan Lever
as’Thiashola Tea Ltd.
Company Ltd.)(TEI)
Doom Doom Tea Demerger from 1-Apr-05 1-Dec-05 02-Dec-05 N.A N.A
Company Ltd.(Formarly Hindustan Lever
known as’Daverashola Ltd.
Tea Company Ltd.)(DDT)
Lever India Exports ltd. Hindustan 1-Apr-05 30-Dec-05 N.A N.A N.A
Lever Ltd.
Lipton India Exports Hindustan 1-Jan-05 30-Dec-05 N.A N.A N.A
Ltd. Lever Ltd.
Merryweather Food Hindustan 1-Jan-05 30-Dec-05 N.A N.A N.A
Products Ltd. Lever Ltd.
TOC Disinfectants Ltd. Hindustan 1-Apr-05 30-Dec-05 26-Apr-06 500:1 N.A
Lever Ltd.
International Fisheries Hindustan 1-Jan-05 30-Dec-05 26-Apr-06 1:1 N.A
Ltd. Lever Ltd.
Vashisti Detergents Ltd. Hindustan 1-Jul-05 28-Feb-06 10-Apr-06 10:1 28.00
Lever Ltd.
Modern Food Hindustan 1-Oct-06 30-Mar-07 N.A N.A N.A
Industries(India)Ltd & Lever Ltd.
Modern Food and
Nutrition Industries Ltd.
Shamnagar Estates Pvt. Demerger of 1-Nov-06 29-Mar-07 N.A N.A N.A
Ltd.,Jamnagar certain Units
Properties Pvt. Ltd. and from
Hindustan Kwality Walls Hindustan
Foods Private Ltd.(now Lever Ltd.
known as Daverashola
Estates Pvt. Ltd.)
OPERATION IN BRIEF:

HUL products are manufactured over 40 factories

across India.

 The operations involve over 2,000 suppliers and

associates. HUL's distribution network,
comprising about 4,000 redistribution stockiest,
covering 6.3 million retail outlets reaching the
entire urban population, and about 250 million
rural consumers.

HUL has traditionally been a company, which

incorporates latest technology in all its
operations.
The Hindustan Unilever Research Centre (HURC) was set up
in 1958, and now has facilities in Mumbai and Bangalore.


HURC and the Global Technology Centres in India have over

200 highly qualified scientists and technologists, many
with post-doctoral experience acquired in the US and
Europe.

For managing sales operations, HLL divides the country

into four regions, with regional branches in Delhi,
Kolkata, Chennai and Mumbai.

Headed by a Regional Manager, they comprise Regional

Sales Managers and Area Sales Managers, assisted by
dedicated field forces, comprising Sales Officers and
Territory Sales Incharges.
PRODUCTS:

Home & Personal Care:

• Personal Wash.

• Fabric Wash.

• Home Care.

• Oral Care.

• Skin Care.

• Hair Care.

• Deodorants & Talc.

• Color Cosmetics.
Foods:
• Tea.
• Coffee.
• Branded Staples.
• Culinary Products.
• Ice Creams.
• Modern Foods ranges.

New Ventures:
• Hindustan Lever Network.
• Ayush ayurvedic products & services.
• Pureit water purifiers.

Exports:
• HPC.
• Beverages.
• Marine Products.
• Rice.
• Castor.
The company has a distribution channel of 6.3 million
outlets and owns 35 major Indian brands.

Some of its brands include:

 Kwality Wall's ice cream, Lifebuoy, Lux, Breeze, Liril,

Rexona, Hamam, Moti soaps, Pureit Water Purifier, Lipton
tea, Brooke Bond tea, Bru Coffee, Pepsodent and Close Up
toothpaste and brushes, and Surf, Rin and Wheel laundry
detergents, Kissan squashes and jams, Annapurna salt and
atta, Pond's talc and creams, Vaseline lotions, Fair &
Lovely creams, Lakmé beauty products, Clinic Plus, Clinic
All Clear, Sunsilk and Dove shampoos, Vim dishwash, Ala
bleach and Domex disinfectant.Rexona,Modern Bread and Axe
deosprays.
CEO & CHAIRMAN:

Mr. Nitin Paranjpe–Chief Executive Officer

and Managing Director.

Mr. H.MANWANI-CHAIRMAN OF HUL.

CRITICAL EVENTS THAT CHANGED THE COURSE:

Mercury pollution:

In 2001 a thermometer factory in Kodaikanal run by

Hindustan Unilever was accused of dumping glass
contaminated with mercury in municipal dumps, or selling it
on to scrap merchants unable to deal with it appropriately.

Skin lightening cream:

Hindustan Lever was forced to withdraw television

advertisements for its women's skin-lightening cream, Fair
and Lovely. Advertisements depicted depressed, dark-
complexioned women, who had been ignored by employers and
men, suddenly finding new boyfriends and glamorous careers
after the cream had lightened their skin.
WHAT COMES TO YOUR MIND WHEN YOU THINK ABOUT THEM:

I think this the most oldest and reputed and most

trusted company in Indian FMCG sector which till now
flying high in the sky spreading its wings to add
Vitality to life and to meet everyday needs for
nutrition, hygiene, and personal care with brands that
help people feel good, look good and get more out of
life.

It gives chance to the new and fresh talents to show

and grow in the future. And my aim is to serve this
company with my full skill and want to be a part of this
company.
THE RESPECTIBILITY FACTOR:

HUL has produced many business leaders for corporate

India, one of these, Manvinder Singh Banga has become a
member of Unilever's Executive (UEx).

 HUL is referred to as a 'CEO Factory' in the Indian

press for this reason.

It's leadership building potential was recognized when

it was ranked 4th in the Hewitt Global Leadership Survey
2007 with only GE, P&G and Nokia ranking ahead of HUL in
the ability to produce leaders with such regularity.
In the year 2007 Business World awarded HUL as
“Business World Most Respected Company 2007” as 9th
position.

In Forbes HUL lists 116th rank as The World’s Most

Reputable Companies in the year 2006.

HUL is also one of the country's largest exporters; it

has been recognised as a Golden Super Star Trading House
by the Government of India.
WHAT MAKES THEM DIFFERENT FROM THEIR COMPETITORS:

The main thing that makes HUL different from their

competitors is Hindustan Unilever Network (HUN).

The following are the points which make HUN more

competitive:

Reputation of Hindustan Unilever.

HUN requires one of the lowest investments for entry

(Rs.2450 only to register as a consultant).

A richly rewarding Compensation Plan (earning

opportunity) providing 7 types of earning backed by a
powerful business development system.
Widest reach amongst Direct Selling companies in
India (over 130 servicing points).

Widest range of top quality Home Care, Personal

Care and Food products.

Highly affordable prices.

Focused training system and tools to aid self

development.
SWOT ANALSYS

 Strengths
 Strong brand portfolio, price quantity & variety.
 Innovative aspects.
 Solid base of the company.
 Corporate social responsibility.

 Weakness
 Strong competitors.
 Low export level.
 High price of some products.
 High advertising costs.
Opportunities
 Large domestic market.

 Untapped rural market.

 Changing lifestyle & rising income level, i.e.

increasing per capita income of consumers.

Threats
 Tax & regulatory structure.

 Slowdown in economy can have an impact on FMCG

industry.
CONTACT US:
If you're an institutional investor, please
Contact:
Mr. Srini Srinivasan
Vice President - Treasury, M&A & Investor
Relations
investor.relations-hul@unilever.com

Corporate Office:
Hindustan Unilever Limited
Hindustan Unilever House
165/166, Backbay Reclamation,
Mumbai - 400020
Maharashtra
India.
Tel: +91-22-39830000
References

www.hul.co.in

www.unilever.com

www.en.wikipedia.org/wiki/Unilever

www.en.wikipedia.org/wiki/Hindustan_Unilever

www.economictimes.indiatimes.com

www.bseindia.com

www.huln.co.in

www.financialexpress.com

http://www.domain-b.com & by Googling around. . . .