LOCAL AND GLOBAL

COMMUNICATION IN
MULTICULTURAL SETTING
SUBTOPICS
• Definition of Communication
• Local Community Group
• Global Communication – Definition, Examples, and
Benefits
• Definition of Culture
• Patterns of Cultural Differences
• Cross-Cultural Communication
• Importance of Cross-Cultural Communication
• Blocks to Cross-Cultural Communication
• Improving Cross-Cultural Communication
• Tips for Effective Cross-Cultural Communication
COMMUNICATION

Communication (from the Latin word

“communicare” which means “to share”) is the act
of conveying meanings from one entity or group to
another through the use of mutually understood
signs, symbols, and semiotic rules.
LOCAL COMMUNITY GROUP

A community has been defined as a group of interacting

people living in a common location. The word is often used
to refer to a group that is organized around common
values and is attributed with social cohesion within a
shared geographical location, generally in social units
larger than a household.
GLOBAL COMMUNICATION

Global communication can be defined just as any

communication can: a message is sent from one

person or group to another anywhere in the world.

EXAMPLES OF GLOBAL COMMUNICATION
1. Email
2. Web page

BENEFITS OF GLOBAL COMMUNICATION

1. Doing business on a global level open up new markets for
selling products and services and can give you access to
resources and talent that may not be available locally.

2. The more globally connected the world has become, the

faster people have adopted new global communication
technologies.
CULTURE
• Culture is the “lens” through which you view the world.
• A group which shapes a person’s values and identity.

• Culture is formed:

Race

Ethnicity

Gender

Class and Religion

Country of Origin

Geographic Region
PATTERNS OF CULTURAL
DIFFERENCES
• Different Communication Styles

• Different Attitude Towards Conflicts

• Different Approaches in Completing tasks

• Different Decision Making Styles

• Different Attitudes Towards Disclosure

• Different Approaches to Knowing

CROSS-CULTURAL COMMUNICATION

• Cross-cultural communication is a
field of study that looks at how people
from different backgrounds
communicate, in similar and different
ways among themselves, and how they
endeavour to communicate across
cultures.
IMPORTANCE OF CROSS-CULTURAL COMMUNICATION

• Business Opportunities
• Job Opportunities
• Globalization
• Sharing of views and ideas
• Talent Improvisation
• Understanding of Diverse Market
BLOCKS TO CROSS-CULTURAL COMMUNICATION

1. Ethnocentrism

2. Discrimination

3. Stereotyping

4. Cultural Blindness

5. Tone Difference
IMPROVING CROSS-CULTURAL
COMMUNICATION
• Overcome ethnocentrism
• Recognize cultural variation
• Learn about cultures
• Remove language barrier
• Help others adapt to our culture
• Write and speak clearly
• Improve communication skill
• Listen carefully
• Respect style preferences
TIPS FOR EFFECTIVE CROSS CULTURAL
COMMUNICATION

1. Slow Down 6. Be Supportive

2. Avoid Negative 7. Check Meanings

Questions 8. Avoid Slang
3. Separate Questions 9.Maintain Etiquette
4. Take Turns 10. Watch the Humor
5. Write it Down