1

Business
Communicat
ion
 Traits of Good 2
Communicators
•• Perception
Perception
•• Precision
Precision
•• Credibility
Credibility
•• Control
Control
•• Congeniality
Congeniality
 Traits of Good 3
Communicators
•• Perception:
Perception: They
They are
are able
able to
to predict
predict how
how you
you will
will
receive
receive their
their message.
message. They
They anticipate
anticipate your
your reaction
reaction
and
and shape
shape the
the message
message accordingly.
accordingly. They
They read
read your
your
response
response correctly
correctly and
and constantly
constantly adjust
adjust to
to correct
correct any
any
misunderstanding.
misunderstanding.
•• Precision: They
They create
create aa ‘meeting
‘meeting of
of the
the minds’.
minds’.
When
When they
they finish
finish expressing
expressing themselves,
themselves, they
they share
share
the
the same
same mental
mental picture.
picture.
•• Credibility: They
They are
are believable.
believable. They
They have
have faith
faith in
in
the
the substance
substance ofof their
their message.
message. You
You trust
trust their
their
information
information and
and their
their intentions.
intentions.
•• Control: They
They shape
shape your
your response.
response. Depending
Depending on on
their
their purpose,
purpose, they
they can
can make
make youyou laugh
laugh or
or cry,
cry, calm
calm
down,
down, change
change your
your mind
mind or
or take
take action.
action.
 Traits of Good 4
Communicators
Congeniality: They
They maintain
maintain friendly,
friendly, pleasure
pleasure
relations
relations with
with you.
you.
Regardless
Regardless ofof whether
whether you
you agree
agree with
with them.
them. Good
Good
communicators
communicators
command
command your your respond
respond and and good
good will.
will. You
You are
are
willing
willing to
to work
work with
with
them
them again,
again, despite
despite their
their differences.
differences.
 Careful Creation of the 5
Message
•• Give
Give your
your audience
audience aa framework
framework for
for understanding
understanding
the
the ideas
ideas you
you communicate
communicate
•• To
To make
make your
your message
message memorable:
memorable:
•• Use
Use words
words that
that evoke
evoke aa physical,
physical, sensory
sensory
impression.
impression.
•• Use
Use telling
telling statistics.
statistics.

•• The
The key
key to
to brevity
brevity is
is to
to limit
limit the
the number
number of
of ideas.
ideas.
•• Tie
Tie the
the message
message to to your
your audience’s
audience’s frame
frame of of
reference.
reference.
•• By
By highlighting
highlighting and
and summarizing
summarizing keykey points,
points, you
you
help
help your
your audience
audience understand
understand andand remember
remember thethe
message.
message.
 6
Feedback
Make
Make feedback
feedback more
more useful
useful by:
by:
•• Planning
Planning how
how and
and when
when to
to accept
accept it.
it.
•• Being
Being receptive
receptive to
to your
your audience’s
audience’s
responses.
responses.
•• Encouraging
Encouraging frankness.
frankness.
•• Using
Using it
it to
to improve
improve communication.
communication.