Analysis of the Football Market

SPECTATOR
SPORTZ
Group Members (5)

 Madiha (leader)
 Ozair (ceo)
 Sufian (1st Director)
 Zubair ( 2nd Director)
 Akhtar (Auditor)
 List of importing markets for FOOTBALLS
exported by Pakistan in 2009
30000

25000

20000

15000

10000 'Germany
'United States of America
5000 'Belgium
'Italy
0

Sources : ITC calculations based on Federal Board of Revenue statistics since January, 2008.
ITC calculations based on COMTRADE statistics until January, 2008.
List of importing markets for FOOTBALLS
exported by Pakistan in 2009

Top 3 target Markets

1. Germany (15.4 % share in exports)

2. United States of America (9.7 % share

in exports)

3. Belgium ( 9 % share in exports)

 Potential Market
SOUTH AFRICA

Trade Indicators
Exporters Imported Share in Import Imported Imported
value South ed Unit value, growth in value growth in value
2009, USD Africa's quantit (USD/unit) between 2005- between 2008-
thousand imports, % y 2009 2009, %, p.a. 2009, %, p.a.

'World 12716 100 1282 9919 17 34

'China 5614 44.1 566 9919 31 58

'Pakistan 3002 23.6 303 9908 10 90

'India 2137 16.8 215 9940 6 30

'Thailand 1298 10.2 131 9908 11 31

Sources : ITC calculations based on COMTRADE statistics.

 Potential Market
SOUTH AFRICA
 Pakistan has 23.6% of market share in
South Africa & has a growth potential of
76.4%
 Unit value, (USD/unit) = 9908
 World Unit value, (USD/unit) =9919
 Average imported growth in value
between 2005-2009, %, p.a.= 2

Sources : ITC calculations based on COMTRADE statistics.

 Potential Market
RUSSIAN FEDERATION
Trade Indicators Tariff (estimated)
Exporters Share in Imported growth in Imported growth in applied by Russian
Imported value Federation
Russian Unit value, value between value between
2009, USD
Federation's (USD/unit) 2005-2009, %, 2008-2009, %,
thousand
imports, % p.a. p.a.

'World 15258 100 5378 24 -27  

'China 9169 60.1 4885 32 -18 '5

'Pakistan 2773 18.2 5088 16 -27 '5

'Thailand 1417 9.3 12766 25 -48 '5

'Greece 384 2.5 10667 79 331 '5

'Poland 350 2.3 3182 58 -9 '5

'Spain 316 2.1 9294 9 -23 '5

 Potential Market
RUSSIAN FEDERATION
 Pakistan has 18.2 % of market share in
Russian Federation & has a growth
potential of 81.8%
 Unit value, (USD/unit) = 5088
 World Unit value, (USD/unit) = 5378
 Average imported growth in value
between 2005-2009, %, p.a.= 3.2

Sources : ITC calculations based on COMTRADE statistics.

 Potential Market
Brazil
Trade Indicators
Total export
Exporter Imported Share Imported Imported growth in
Ranking of Share of
s growth in growth in value of
value in partner partner
Unit value, value value partner
2009, Brazil's countries in countries in
(USD/unit) between between countries
USD imports world world
2005-2009, 2008-2009, between
thousand , % exports exports, %
%, p.a. %, p.a. 2005-2009,
%, p.a.

'World 14870 100 6074 34 -7   100 4

'China 8965 60.3 5603 40 9 1 48.7 15

'Pakistan 3347 22.5 7229 21 -11 2 12.7 -12

'Viet Nam 1142 7.7 6526 379 -44 8 2.2 21

 Potential Market
Brazil
 Pakistan has 22.5 % of market share in
Brazil & has a growth potential of 77.5%
 Unit value, (USD/unit) = 7229
 World Unit value, (USD/unit) = 6074
 Average imported growth in value
between 2005-2009, %, p.a.= 4.2

Sources : ITC calculations based on COMTRADE statistics.

Thank You