PRESENTATION ON RAJESH EXPORTS LIMITED

 Submitted to:  Submitted by:

lec.Harsimranjit  Ajay kumar salvaan
Singh  Roll no 42
Class BBA3rd YEAR
 INTRODUCTION
 Rajesh Exports Limited (REL) headquartered in
Bangalore, India manufactures gold & diamond
jewellery. REL exports its products world wide and
distributes them within India to the wholesale jewellery
market. REL also retails its products through its own
network of retail jewellery showrooms Shubh Jewellers
spread across India.


"Rajesh Export Ltd's (REL) objective is to establish itself

firmly as a leader in the global jewellery market by
manufacturing and marketing the finest quality
jewellery to consumers across the world. To achieve this
objective REL will put in all required efforts and
consequently emerge as a global leader in the field of
jewellery"
 HISTORY
Promoters in retail jewellery business
since 1970

• REL is headquartered in Bangalore,

India
• 1988 - Brothers Rajesh Mehta and
Prashant Mehta joined family retail
jewellery business.
• 1990 - Rajesh Exports established the
first organized gold jewellery
manufacturing facility in India.
• 1991 - Rajesh Exports established
India's first R&D facility in the jewellery
sector..
••1995 - Initial Public Offer (IPO) of
securities to fund expansion of
manufacturing facility
•• 1995 - IPO overwhelmingly
subscribed and REL securities listed
and traded on the BSE and NSE
•• 1996 - REL successfully
implemented the expansion
manufacturing facility through
Shubh Jewellers.
•• 2011 - REL has launched 73 Shubh
Showrooms in the state of
Karnataka.
 MANAGMENT
 REL is managed by a board of directors:
 Mr. Rajesh Mehta Chairman
 Mr. Prashant Mehta Managing Director
 Mr. P. Shivashankar Director
 Mr. Shanker Prasad Director
 Mr. Venu Madhav Reddy
 TECHNOLOGY
 Since inception REL has always endeavoured to
develop the finest possible technology in the
production of jewellery. At its Manufacturing
Facility REL utilizes some of the best technology
available in the world. REL has procured
technology from across the world and also from
the Indian markets. Whenever required REL has
developed its own in house technology to meet
specific production challenges.
 STRENTH
 • Worlds largest Manufacturer of gold
jewellery • State of the Art and the
most advanced worlds Largest
manufacturing facility • The lowest gold
wastage in the jewellery manufacturing
process in the world.
 • Lowest cost gold jewellery producer in
the world.
 • Widespread and organized international
and domestic marketing network.
 AWARDS
•

2007-2008

EPCES Export Award for Outstanding Export Performance in

category I-EOU SSI
2006-2007
Gold Trophy at the FIEO "Niryat Shree" & "Niryat Bandhu"
awards
 2004-2005
Awarded for outstanding performance in the Export of
Plain Gold Jewellery

 2003-2004

Outstanding performance award for the export of Precious

Metal jewelry from the
Gem & jewelry export promotion council of India.
2001-2002

Outstanding performance in the export of

plain jewelry award received from the
Gem & jewelry export promotion council of
India.

.
2003-2004

•Outstanding performance award for the export of Precious Metal

jewelry from the
Gem & jewelry export promotion council of India.
 REFINING&ALLOYING
 REL is the most integrated entity in
the field of jewellery. REL procures
Dore Bars (raw gold) from various
sources across the world. The raw gold
is refined and converted into fine gold
bars at its refining unit at Rudrapur,
uttarakhand which is further alloyed to
achieve the required purity of gold
ingots. These ingots are processed into
various raw materials which are utilised
 PRODUCT (DIMAND&GOLD)
 EARRINGS RINGS
 PENDENTS
 CHAINS
 NECKLACES
 NECKLACE SETS
 BANGLES
 BRACELETS
 GOLD MARKETS

 Gold is used for investment as coins and

bullion, fabrication of jewellery and various
industrial purposes. The total supply of gold
is globally estimated at about 4100 tones,
out of which about 2900 tones is utilized for
jewellery fabrication and rest of the gold for
investment and industrial purposes. The
total jewellery market is estimated at about
90bn USD per annum out of this gold and
gold jewellery accounts for about 65bn USD.
 EXPORT FOR COUNTERY

• United States of America

• Middle East
•Turkey
•Italy
• UK
Gold is consumed in
almost all the countries
across the world
THANK YOU