Ibrahim zaman

Preston university peshawar

 Launching a new company
 Company profile
 Mission statement
 Vision statement
 Management team
 Target market
 Marketing mix
 Price determination
 Price strategies
 We want to start a business which deals in
manufacturing and selling of two products:

1. JEANS WEAR
2. LEATHER BAGS

 Therefore, we named it SA jeans:

SA jeans SouthASIAN JEANS &

BAGS
 We have forecasted a good brand, which will
have a logo:

 Major products:

1. 2.
Our company’s slogan will be:

“ITS ONLY A GREAT JEANS & BAGS IF U LIKE”

“Design Jeans & Bags for upper class and middle
upper class student with fashion and value”
 “To become the leading in Jeanswear & bags
brand in Student fashion in the area of
Peshawar”
NAME DESIGNATION
Umar farooq CEO
Aftab ahmed Sales manager
Iftikhar khan Inventory manager
Izzat shah Finance manager
shehzad Operation manger
Other Lower level staff
 Upper class and upper-middle class
 Students
 Marketing personnel

 Our retail stores will be according to our

target market place preference:
 In Peshawar our target families are living in
Cant area, shami road, university town and
hayatabad.
 Our target market place will be University
road, sadar, PDA building e.t.c
Marketing mix is the set of all controllable
elements by an organization.

1. Product
2. Price
3. Place
4. promotion
 Our core product will be jeans and bags of
different varieties.
 Some samples of our products will be
 Place refers to the physical location where
the product is provided to its customers.

 Place include:
 Distribution channels
 Retail stores
 Number of intermediaries
 nature of channel i.e. direct marketing or
indirect marketing
 Our company’s product will be available in
Sadar and university town
 Our company also provide free delivery in
Peshawar
 Our company will use the following
promotion strategy:

 Advertising, i.e. broad cast and narrow cast

media, newspapers, catalogs e.t.c

 Sales promotion i.e. BUY TWO GET ONE FREE

 Personal selling i.e. door to door

 Price is the amount of money for which a
customer is agree or willing to pay.

 We have to charge that price which give us a

profit margin as well as competitive position
in the market.
 In price we consider;

 Pricing objectives.
 Pricing strategies.
 Factors affect Pricing
 Price determination of SA jeans and bags
o To achieve the financial goals of
business.
o Fit the realities of the market place i.e.
Will customers buy at that price.
o Support positioning i.e. consistency with
other variables in the marketing mix.
o Cost determination ; every business want
to charge the price which cover its costs
1. Premium pricing ; quality oriented
people want to buy on high prices
2. Penetration pricing ; it is to enter in a
market with low prices and building
image
3. Skimming pricing ; relatively high
prices at first and than lowers the
price, especially to build high quality
image
4. Economy pricing ; Low prices
The following diagram shows the pricing
strategies::
 The following are some major factors which
affects the pricing;

 Estimated demand

 Competitive reactions

 Other Marketing-mix issues

 Cost of product
 Cost of product

 Fixed cost: which is not changing in a fixed

or less time period i.e. yearly, monthly e.t.c.

 Variable cost: which is changing with

number of units produced

 Total cost: which is combination the both

 Cost-plus pricing:
 We expect the following competitors of SA
jeans and bags;
 Nike
 Adidas
 Gucci
 Armani
 versace
 The process of dividing the market in to
different parts to satisfy the customers
needs and wants
 In our company the segments will be
according to the following elements;
 Age i.e. youngsters
 Gender i.e. male
 Socio-economic class i.e. upper and upper-
middle class
 Geographical area i.e. Peshawar
Jeans and bags