Introduction

Sports Economics
5. Semester 2014
Lecture 1 -2

Claus Jensen

Claus Jensen
 WELCOME TO YOUR…

FAVOURITE
COURSE

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 Today

Presentation

Sport Economics I
Overall plan
Syllabus

Economical understanding and perspectives

Expectations

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 Todays quote!

“Education is the most powerful weapon which

you can use to change the world”

Nelson Mandela (1918 – 2013)

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 Presentation – Claus Jensen

(2014 - ) Adjunkt/Ass. Professor, UCN (Sport Management, AP in Service management)

(2014 - ) CEO/Owner, Business Consult (Management consultancy & Coaching)
(2013 - ) Chairman of the Board, Vendsyssel Håndbold (Handball, Sports)
(2014 - 2014) Partner, twogether (Marketing, advertising and communication)
(2009 - 2012) Commercial Director (CCO), AaB A/S (Football, Sports)
(2008 - 2009) Commercial Director (CCO), DTF Travel A/S (Travelling business)
(2005 - 2008) Managing Director (CEO), 9000 Lux A/S (Mktg./advertising/communication)
(2003 - 2005) Sales- & Marketing manager, JAN Import A/S (Trading)
(2000 - 2003) Director (CCO/COO), Dronning Seafood A/S (FMCG – Canned fish)
(1998 - 2000) Sales & Marketing manager, Pølsefabrikken Gøl A/S (FMCG – sausages etc.)
(1995 - 1998) Sales & Marketing manager, Dronning Seafood A/S (FMCG – Canned fish)
(1989 - 1995) Export Manager, Taffel Foods A/S (FMCG – condiments)

Linkedin
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 Presentation – Class

Name
Background
Education
City
Etc.
Sport if any!

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 2 & 2 Reflection

How do you feel about economics on a scale from

1 – 10 (1 being  and 10 being  )
And why ?

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 Sport Economics

Sport Economics (15 ECTS)

Sport Industry (5 ECTS)

Sport Economics I (5 ECTS)
Sport Economics II (5 ECTS)

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 Sport Economics I
The aim is to enable students to be able to
analyze, understand and evaluate the usefulness
of operating economical methods, theories and
techniques related to sports management, sports,
events and the sport leisure sector.

Further more , students should be able to analyze

and apply sports economic issues in contexts
relating to sports, events and the sport leisure
sector

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 Knowledge – Sport Economics

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 Skills – Sport Economics

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 Competencies – Sport Economics I

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 Introduction

This course – tools

Toolbox
Business Level
Macro Level (Sport Industry Sport Economics II)
Tools:
Analysis
Solutions / Implementation
Understanding

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 Introduction

• Structure
• Lectures + reflections
• Workshops + presentations
• Written assignment
See syllabus
• Themes:
• Intro / general
• Participant sport
• Professional sport
• Public sector
• Event
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 Introduction
 5 ECTS (Sport Economics 15)
 Literature:
 Robert Wilson: “Managing Sport Finance”, Routledge,
2011 (MSF)
 Russel Hoye: “Sport management – principles and
applications”, Elsevier, 2nd edition, 2009 (SM)
• Additional literature (articles, books, internet) will be
applied.
• Requirements:
• Part of 5. Semester project
• Assignment to be handled in (info. will follow)

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 Sport Economics

The topics

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 Sport Economics

Expectations

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 Expectations
Expectations:
• Present
• Participating
• Investigating
• Responsable
• Presentations
• ”Its all up to you”

Study Activity model:

• Room 1 (Lectures, workshops, guiding etc.)
• Room 2 (Team meetings, trips etc.)
• Room 3 (Feedback, internships, projects etc.)
• Room 4 (Proactiveness, exam training etc.)

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 Sport Economics

Economical understanding

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 Economical understanding

The economical perspective

Professional sport
Non-profit sport (Participating sports)
Events
Sports products (Retailing, merchandising)
Betting
Marketing
Sponsorship
Media/Broadcasting
Player/agents
Etc.

”There is allways and economical side to sport and events”

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 2 & 2 Reflection

How and where do you see elements of

economical character in your daily life? – in
sports, events etc.
Give some examples!

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 Preparation for next time…

SE page 35 – 63 (will be uploaded)

TBSM page 3 – 23 (will be uploaded)
TBSM page 510 – 526 (will be uploaded)

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