Attract Chinese

Tourists To Mya
nmar
 Influence of
Chinese Touris
ts in Myanmar
Tourism

The number of Chinese tourists traveling

to Myanmar was increasing these years,
Chinese tourists are part of the biggest
group of tourists traveling in Myanmar and
definitely lead the Asian travelers’ groups
 Can apply visa on arrival

Geographical environment
Main-Reason
s why Chine Affordable prices

se tourist
Convenient transportation from China
interesting
for Myanmar Having peace treaty between two countries

Both cultural and logical familiarity of Confucianism

 Online Travel Age
ncies from China

60% of Chinese tourist use the

Internet to book hotel, flights and
80% use the web to search for
information and make their travel
plan. It is important for every resort,
hotel, or tourism tour agency to have
a Chinese website, and give useful
pieces of information to these users
Most popula
r Chinese T
ourists des
tination in
Myanmar
Marketing Mandalay
Tourism
Reasons to choose Mandalay as a Chine
se tourist destination
• The last royal city of Myanmar
• Mandalay is the economic centre of upper Myanmar and considered the cent
re of Burmese culture. Most of the tour plans demand to choose Mandalay d
ue to reasons of being near with any other famous destination in Myanmar.
• Most the Chinese tourists inspired about Mandalay is that it has relative
ly large amount local Sino Chinese who can communicate in Mandrain, and
make them to impress of having friendly relationship between locals.
•
The activities for Chinese tourists i
n our Mandalay tourism plan
• To visit Jade market and jade pagodas
• Walk across in U Bein Bridge
• Seeing the donation culture in Mahagandayone monastery
• Sight seeing around Mandalay palace ,the moat and Fortress
Walls
• Having Mandalay style food experience
Target Tourism Market activity of Chin
ese Tourists: Jade market in Mandalay
• Most of the Chinese tourist love to use “ jade” because the importance of 
Jade stone in Chinese culture is reflected in its status as a symbol of good
ness, preciousness, nobility, power and beauty.
• Burma Emeral jade is one of the most famous gemstones in the world. Moreover
, One of most favorite things of Chinese Tourists in Myanmar
• As Myanmar is one of the rich natural resources countries in Southeast Asia
,in this market you can see world’s famous gemstones from all over the Myanma
r such as Mogok Rubies, Emeral jade, White jade.etc.Jade market not only attra
cts to Chinese tourists also to the tourists from all over the world
The reasons why tourists worth to vis
it jade market
• The gemstones in the market is relatively cheaper.
• Can buy the high quality of Myanmar’s gem stones which are
popular in the world.
• Can have a chance to closely explore the local civil cultur
e from the market
• Can explore many types of raw gemstones in one place.
Popular jade Souvenirs with Chinese t
ourist