Anova Competitors

Myntra.com
• Parent company – Flipkart
• Category – Ecommerce
• Sector – Online Retail-Apparel, Footware and more
• Tagline/Slogan – India’s largest online fashion store
• USP – High fashion appeal at affordable rates
Myntra STP
• Segment – Fashion conscious customers who believe in shopping
from home
• Target group - Fashion conscious, medium income, young online
shoppers
• Positioning – Vibrant fashion store at affordable rates
SWOT
• Strengths
• Merger with flipkart has increased its strength and capacity
• Retention of its independence even after merger.
• Offering of  more than 1.5 lakhs products with over 1000 brands
• Efficient supply chain and delivery capability helps it to cater to 90,000+
locations.
• ”End of season sale” –a huge success, Rs.90 crore worth of goods sold
• Good advertising and marketing campaigns on TV, internet and print
• Weaknesses
• Intense competition means limited market share growth
SWOT cont.
• Opportunities
• Selling private labels can increase their margin
• Partnership with celebrity designers, bollywood movies can increase its fashion appeal.
• Bridal collection to tap the big wedding market in India
• Expansion into global markets can boost business
• Threats
• Global competitors like Amazon slowly making its foray
• Fashion segment is becoming popular leading to increased competition
• Economic fluctuations and unfavorable govt policies
• Adding to its niche proposition is its app only business decision and closing website
might prevent it from capturing the growing online space.
AJIO.com
• Parent Company – Reliance group
• Category – Retail
• Sector – Retail and Lifestyle
• Tagline/Slogan – Aapki Khushi hamari Khushi
• USP – Trusted quality and strong backing of parent company
Ajio STP
• Segment – Quality and price cautious group
• Target Group – Upper middle class and middle class
• Positioning – Quality and Trust
AJIO SWOT
• Strengths
• It is Indian retail chain with 900+ stores in 80 cities in India
• Hyper market with 95000 markets with tailoring, shoe and watch repair,
laundry
• It owns various private label brands
• It has strong distribution network- 1600 channels in villages
• Strong backing of the parent company
• Weaknesses
• Product variety is available but more SKUs are not present due to inefficient
back end infrastructure
• Poor inventory control at certain locations is a concern
AJIO SWOT cont.
• Opportunities
• Sourcing directly from farmers; no middlemen could earn more profit as
number of farmers will increase five times in next 5 years
• Leveraging on brand name and entering into Reliance saloon
• Large potential to reduce operation cost in cities using strong supply chain
• Threats
• Strong competition globally from Carrefour, Metro A.G., Tesco
• Operation cost are too high
• Walmart is biggest competitor when it comes to sourcing/ backward
integration
Fashionara
• Parent Company – Modgen Fashions Pvt. Ltd.
• Category – Ecommerce
• Sector – Online Retail-Apparel, Accessories and more
• Tagline/Slogan – India’s first and largest managed marketplace
• USP – High on fashion content
Fashionara STP
• Segment – Fashion conscious online shoppers
• Target Group – Middle-High income, young, fashion conscious
shoppers
• Positioning – Great shopping experience with excellent variety of
luxury and premium brands to choose from
Fashionara SWOT
• Strengths
• Its investor list includes names like Helion Ventures, Lightspeed Ventures
• Have their own private labels and have more than 400 international brands
• A separate section called “Flea Bazaar that sells offbeat fashion products from
boutiques and chosen small sellers; and another section called “This n That” that sells
quirky fashion products help to give Fashionara a differentiation.
• Video Catalogue introduced by it is first of its kind in the online retail market.
• Many features like its fashion magazine “Look Book”, Alterations, Instant Exchange, Try
@Home differentiates it from the rest.
• Diversification of its product categories to include home furnishing (7,500 products) is a
good strategy to tap its customer base to the fullest.
• Great visual shopping experience provided by Fashionara with  its multiple slideshows,
video catalogue helps it to mitigate the weakness of offline shopping
Fashionara SWOT cont.
• Weaknesses
• Intense competition means limited market share
• Its positioning in the branded segment can prevent it from leveraging
“economics of scale”, which is very important in ecommerce industry
• Opportunities
• Expansion to other countries
• Its differentiation in its portfolio and branding makes gives it an edge if at all it
thinks of merger to survive competition.
• With its branding as premium ecommerce website and its strong visual
content, Fashionara can easily launch a bridal segment.
Fashionara SWOT
• Threats
• Backing of its competitor Myntra from ecommerce giant like Flipkart
• Strong funding of its competitors like Limeroad, Jabong from established
investors
Jabong
• Parent company – Flipkart
• Category – Ecommerce
• Sector – Online Retail-Apparel, Fashion, shoes, jewellery
• Tagline/Slogan – Best Trends first on Jabong
• USP – third-most visited online shopping website
Jabong SWOT
• Strengths
• Strong investor backing
• Fastest delivery
• Widest assortment of products with 750 brands
• Innovative service, introduced card processing on delivery
• Weaknessess
• Available infrastructure is still inadequate
• Lack of common taxation rules
• The consumer mindset is still towards touch and feel system
Jabong SWOT cont
• Opportunities
• Youth potential in India discretionary spending
• India has the fastest internet traffic growth globally
• Threats
• Online players like myntra, flipkart, and zovi are strong competitors looking to
expand into apparel market
• Product retailers having strong distribution network
Koovs
• Parent Company – Marble E-retail Pvt. Ltd.
• Category – Ecommerce
• Sector – Online Retail- Apparel, Accessories
• Tagline/Slogan – An exclusive fashion e-store & styling partner
• USP – High on fashion appeal with many international brands onboard
Koovs STP
• Segment – Fashion and brand conscious online shoppers
• Target group – Middle-High income, fashion conscious, young online
shoppers
• Positioning – One stop store for every fashion need
Koovs SWOT
• Strengths
• Collaboration with biggest names of international fashion industry.
• Fresh fashion with 150 plus branded products getting launched every week.
• Private label fashion collection gets launched every month with the help of its
London based fashion hub..
• Decision to go public by listing under AIM, a sub market of London Stock Exchange.
• Collaboration with UK’s popular contemporary fashion company- Supremebeing
leading to Stanton Warriers creating a fresh collection for Koovs.
• Collections like “Giles at Koovs” by famous designer Giles Deacon or collection by
British brand “Hype” increases the fashion quotient of Koovs.
• It has international brands like French Connection, Emporio Armani, Calvin Klein etc.
Koovs SWOT cont
• Weaknesses
• Relatively less brand visibility in India in comparison to its strong competitors.
• People in India still not very comfortable making online payments means
limited customers
• Opportunities
• Tie ups with various high end offline fashion stores to sell products under
“Koovs” brand.
• Bringing in more high profile Indian fashion designers on board to cater to
Indian taste.
• Increasing its brand visibility by showcasing their collections in major fashion
weeks like Lakme Fashion Week, Wills India Fashion week etc
Koovs SWOT
• Threats
• Increased competition from ecommerce giants like myntra, jabong etc who
have better visibility
• Heavy discounts offered by competitors.
• Reliance on offline stores and designer’s boutiques for high end fashion
products