A Question of where??

“Team Consigners”
Presented by:
Kunal Chandhok (PGP-21086)
Pranjil Kulshrestha (PGP-21127)
Sejal Rana (PGP-21168)
Shubham Singh (PGP-21179)
Case Facts:
 Maharshi Dayanand Saraswati University: Largest public business school in Ajmer, Rajasthan.
 Not much commuting facilities available making difficult for small town people to commute .
 New management decided to offer MBA(EP) at Savitri College paying rent for 3 rooms used in
evenings.
 Earlier HOD reported lack of demand resulting in close down of program.
 Government support kept decreasing asking the state universities to look for alternate funding
 Since 2000, department discontinued to offer MBA(EP) due to poor numbers of attracted students.
 Struggling to restore its prestigious MBA Executive Program.
 In 2004, department moved back to its own building having all modern facilities.
 University wants to make better decisions now in terms of investment in infrastructure.

 Question is Where? Where should then program take place? Be it in campus? Or

again on rented building
 Where the program must be offered?
 Location :
• In campus classes
• Less expenses
• Sufficient number of seats: 120
• More facility like gym, canteen, library, parking, audio-visual facilities etc.
• Lot of development has occurred in the city in past few years.
• Therefore, psychological barrier of distance no longer exists
• Experienced teaching faculty and guest lectures.

 Funding :
• Charging Rs.50,000 per student as a fee
• May raise fund through Education Crowdfunding .
• Receive federal loans or grants like Free Application for Federal Student Aid (FAFSA).
 How to make students aware of distinguishing features
of the college?
 Develop a market strategy
- > W h o a r e t arg et ed audiences?
• Prospective students
• Prospective parents
• Educational agents
• Ex corporate employees
-> W h a t d o you w a n t t o achieve?
• Add more & more numbers of
students
• Attract better quality candidates
• Raise the profile of the college
• Compete in Indian management
education market.

W h a t a r e o u r co l l eg e USPs?
• Committed to academic excellence
• State-of-the-art facilities
• Great location
• Students treated as mature adults
• Friendly, informal environment
• Individual attention
• Supportive and knowledgeable staff
• Extra-curricular activities

Online/Digital Media
Offline/Printed Media • Website • Exhibition
• Prospectus • Email newsletters stands
Marketing tools that • Brochures • Online • Promotional
• Leaflets
Can Be used: • Newsletters
advertising items
• Social media • Events
• Printed adverts
pages • Word of
• Printed articles
• Online articles
• Banners mouth
 Who are targeted audiences?

• Prospective students, Prospective parents, Educational agents, Ex

corporate employees

1. Who are they?

• Geographical
• Demographical
• Psychographical
2. What motivates them?
• Are they a college graduate seeking an advanced degree to earn a promotion?
• Unemployed and in need of new skills ?
• An older student who is returning to school for the personal satisfaction?
3. Where can you reach them ?
• Facebook, Instagram, Messaging, E-mails
• linkedIn, Calls, Fair
 Value Proposition of this College
“We prepare our students for life and
higher education as mature, independent,
successful adults able to pursue excellence
and further achievement”