Professional Documents
Culture Documents
The electric current reacted as the negative reinforcement, and the consequence of
escaping the electric current made sure that the rat repeated the action again and
again. Here too, the pressing of the lever is an operant response, and the complete stop
of the electric current flow is its reward.
Video presentation
B.F Skinner: Reinforcement Theory
Reinforcement Theory Defined
Reinforcement theory proposes – changing someone's behavior by
using reinforcement, punishment, and extinction. Rewards are used
to reinforce the behavior you want and punishments are used to
prevent the behavior you do not want. Extinction is a means to stop
someone from performing a learned behavior. The technical term for
these processes is called operant conditioning.
Positive reinforcement strengthens a behavior by providing a
consequence an individual finds rewarding.
For example, if your teacher gives you 100 pesos each time you complete your
homework (i.e., a reward) you will be more likely to repeat this behavior in the
future, thus strengthening the behavior of completing your homework.
Punishment occurs when you impose a negative
consequence to reduce an undesirable behavior. While negative
reinforcement involves withholding a negative consequence to
encourage a desirable behavior, punishment is imposing a
negative consequence to discourage an unwanted behavior.
1. The Response Rate - The rate at which the rat pressed the lever
(i.e., how hard the rat worked).
2. The Extinction Rate - The rate at which lever pressing dies out
(i.e., how soon the rat gave up).
(A) Continuous Reinforcement
An animal/human is positively reinforced every time a specific behavior occurs,
e.g., every time a lever is pressed a pellet is delivered, and then food delivery is
shut off.