Marketing activities for

launching the brand

1. AGREE TIMING FOR ACTION
2. AGREE COSTS AND RESOURCES
3. DECIDE UPON ‘GUARDIANS OF THE BRAND’ AND LEVEL OF INVOLVEMENT OF KEY
PERSONNEL
Agree timing for action

 This involves the service provider drafting the best time in point which is more favorable
for them to launch their product
 This should be carefully agreed because if a product is launched at wrong time , it is most
likely to fail and experience slow growth. The product can increase more time before the
business start to generate profits
Agree costs and resources

 The service provider should consider the costs and resources required to introduce the
product into the market.
 If there are shareholders involved in the business , they should be consulted to agree in
the time frame that the business will be generating a negative income due to the costs and
resources required
 The service provider should agree on the resources required because the launching of the
service or product without other resources will not be effective
 personnel
involvement of key
the brand’ and level of
Decide upon ‘guardians of
 Guardians of the brand simply refers to the team that will be active for the launching the
product. These will be responsible for making the service that is being launched
understandable to the targeted tourists
 This will require the service provider to choose a team with high levels of involvement ,
involvement of a key personnel will allow the tourists deduce that even the workers are
keen to have such type of a product being launched
 If a business chooses a team which is not fully involved into the service then the
launching can be executed poorly
 Highly motivated or involved workers are the ones favorable for the good first
impressions of the product to the market