Mrs.

Fields’ Cookies
Group 8:

A Shreyas Raj Krishna

Chandan Arora
Saravana Kumar Murthy
Bhavya Babbar
Pratik Nandeshwar
Context
 Mrs.Fields cookies is a small company selling freshly baked goods through private owned
specialty stores
 The company uses Information system in its processing ,communication, operations
,hiring and other management related functions
 Expansion was done at both domestic and international levels with some adjustments
 The Primary intent was to serve customers rather than to make profits
 The role of MIS was to put as much decision making and information into store level PC
as it is necessary to free managers
 The challenges faced were:
1.Competition from mall oriented retailers
2.Financial challenges to meet growth and expansion
3.Decision on Diversification
4.Usage of IT resources for future
5. Considering the idea of Franchising
Problem Analysis
 There was a requirement for updated MIS to make stores independent and
would improve control and would give personal involvement and less
hierarchy in the system
 Business Intelligence can be employed using historical data of sales
 Information loss could be avoided using MIS
 Franchising would control standards by specifying standards and quantifying
details
 With IT operating efficiently middle management expenses can be reduced
which can reduce the expenses incurred
 Hiring process was mostly in hands of Manager and manager had the option to
override the system decision
Solution

 New fields should be made to fit the models for International expansions and
La petite Boulangerie
 Need and proper usage of new software to get the control required as it is a
 Employment of highly educated professional managers to assume more
responsibility at store level
 Franchising is not a good option as it deviates from the strategic intent of the
organization
 A strategy map should be framed to for Financial performance goals,
customer service goals, internal business process goals and learning and
growth goals and proper metrics should to be formed to achieve the strategic
intent and optimal value
 Balanced scorecards to be provided to managers for proper view of financial
and statistical data