Kathor - Krezza

Group 38 :

K Amrish Rai
Bhavya Goyal
Jyoti Singh
Sandeep Agarwal
Sheersha KK
Sidhant Verma
PESTLE Analysis

(S) Shared
(L) Safety
(P) 100% FDI mobility
features like ABS
Make in India Improvement in
Emission
initiative social indices like
standards
education
(E) Increasing
PPP of Indian (T) Electric and (E) Pollution and
customers hybrid cars climate change
Automation and
Rise in export artificial Implementation
share of Indian intelligence of BSVI
companies.

2
Market Positioning

Sleek and
modern design
Fuel efficient with additional
model under comfort
Targeting SUV type,
premium which is USP of
customers in the product
Tier 1 cities

3
Strategy to sell 20000 cars
Choice of Automatic as well as Manual available

Dual tone colours

Limited sports edition

Extremely competitive price

Focus on hospitality

4
How to achieve 50% automatic share

Free extra
More accessories
energy Easier to of your
saving drive choice*

Fuel cost 1 extra free

incurred is servicing
less in the
long run

*upto Rs 10000. 5
Strategy
• Eco-friendly design
Brand • Dedicated area and employees within
the showrooms
imaging • Feel the Power Feel the Comfort

• 24*7 online consultation

Customer • One click financial and insurance
experience
experience • Using ipads or tablets at showrooms

6
Thank you