The perception of employer

value propositions and the contrast

between Dutch and Chinese
graduates

Group 4
Employees and their preferences
2
Joost
Liming
• Dutch Generation Y Employee
• Chinese Generation Y Employee
Preferences
Preferences
1. Emphasis on image and status of company
1. Emphasis on job stability
2. Prospects of promotion
2. Friendly colleagues
3. Friendly colleagues
3. Work/home balances
4. Supporting working environment
4. Personal development opportunities

Note
• High quality services(Joost)>High quality services(Li Ming)
• Employee benefits and job rotation(Joost)> Employee benefits and job rotation(Li Ming)
 About TNT 3

• Company focusing on global Expansion

• Currently operates in more than 200 countries in decentralized manner

• Quoted on Amsterdam Exchange

• Works in Logistics industry

• Aimed to attract and Retain Employees

• Activities to improve CSR

• Partnerships with United Nations Environment Program to fight hunger and pollution in the world
• Contribution to Maastricht School of Management annual CSR Workshop
 Issues Faced…… 4

• Low Ranks on ‘Ideal Employer Surveys’

• Difficulty in attracting international candidates

• Employer Brand image is weak

• No focused CSR works and marketing it

• Offering and marketing Employee Value Propositions(EVP)

Comparison between china and Dutch 5
Recommendations 6

• Market CSR and Employee Value proposition through Social Media and websites

• Organization Culture should be advertised to get pool of organization fit employees

• Proper Exit Interviews to capture the feedbacks

• Proper HR policies to retain employees

• Use of SEO to attract potential employees

• Centralized HR at global level and decentralized at each region

 7

Thankyou