Essential Marketing Models Showeet

ESSENTIAL MARKETING MODELS
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TABLE OF CONTENTS
List of the Marketing Models
3 THE 7 P’S 10 THE BCG MATRIX 19 PRICE-QUALITY STRATEGY MODEL
THE MCKINSEY DIFFUSION OF

5 11 20 RACE* PLANNING
7S FRAMEWORK INNOVATIONS
6 THE AIDA MODEL 13

DRIP 21
STP
Differentiate, Reinforce, Inform, Persuade Segmentation, Targeting, Positioning
7 THE GE MATRIX 15 PRODUCT LIFE CYCLE 23 SWOT / TOWS
8 THE ANSOFF MATRIX 17 PORTER’S FIVE FORCES 25 PESTLE ANALYSIS

The 7 P’s (Option 1)
Price
Lorem ipsum dolor sit amet,
Place PRICE
consectetur adipiscing elit. Integer
nec odio. Praesent libero.
nec odio. Praesent libero. PLACE PROMOTION Promotion
7 P’s
Process nec odio. Praesent libero.
MARKETING
Lorem ipsum dolor sit amet, PHYSICAL
consectetur adipiscing elit. Integer PROCESS MIX Physical Environment
ENVIRONMENT
Product PRODUCT PEOPLE
Lorem ipsum dolor sit amet, People
consectetur adipiscing elit. Integer Lorem ipsum dolor sit amet,
nec odio. Praesent libero. consectetur adipiscing elit. Integer
3
The 7 P’s (Option 2)
PRODUCT PROMOTION PRICE PLACE PEOPLE PROCESS PHYSICAL

/ SERVICE EVIDENCE
• Design • Advertising • Strategy • Trade • Business • Organization • Exterior/

• Quality • Personal • List price channels culture al interior
• Technology selling • Discounts • Coverage • Recruitment • Core service • Design
• Branding • Sales • Allowances • Assortments • Training • Support • Cleanliness
promotion • Locations • Assessment • Style
• Services • Payment
• Public period • Transportatio • Involvement • Decoration
• Availability relations
• Credit terms n • Control • Acoustic
• Direct • Logistics
marketing • Payment • Support • Smell
methods • E-commerce • Employee
• Corporate
identity appearance
• Form of
promotion
4
The McKinsey 7S Framework
STRATEGY STRUCTURE STRUCTURE

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consectetur adipiscing elit. consectetur adipiscing elit.
Integer nec odio. Praesent libero. Integer nec odio. Praesent libero.
STRATEGY SYSTEMS
SKILLS SYSTEMS
Lorem ipsum dolor sit amet, SHARED Lorem ipsum dolor sit amet,
consectetur adipiscing elit. VALUES consectetur adipiscing elit.
SKILLS STYLE
STAFF STYLE
Integer nec odio. Praesent libero. STAFF Integer nec odio. Praesent libero.
5
The AIDA Model
Lorem Ipsum
A AWARENESS Lorem ipsum dolor sit amet, consectetur adipiscing

elit. Integer nec odio. Praesent libero.
Lorem Ipsum
I INTEREST Lorem ipsum dolor sit amet, consectetur adipiscing

Lorem Ipsum
D DESIRE Lorem ipsum dolor sit amet, consectetur adipiscing

Lorem Ipsum
A ACTION Lorem ipsum dolor sit amet, consectetur adipiscing
6
The GE Matrix
Invest/ Invest/ Hold/
HIGH
Grow Grow Selective
ATTRACTIVENESS
INDUSTRY
MEDIUM Invest/ Hold/ Divest/

Grow Selective Harvest
Hold/ Divest/ Divest/

LOW
Selective Harvest Harvest
STRONG AVERAGE WEAK
BUSINESS UNIT STRENGTH

7
The Ansoff Matrix
MARKET PRODUCT
MARKETS / CUSTOMERS
EXISTING
PENETRATION DEVELOPMENT
STRATEGY STRATEGY
MARKET
DIVERSIFICATION
NEW
DEVELOPMENT
STRATEGY
STRATEGY
EXISTING NEW
PRODUCTS / SERVICES
8
The (Extended) Ansoff Matrix
NEW
Market Partial
Development Diversification Diversification
MODIFIED
Market Limited Partial

Expansion Diversification Diversification
EXISTING
Market Product Product

Penetration Extension Development
EXISTING MODIFIED NEW
9
The BCG Matrix
HIGH LOW
STARS QUESTION MARKS
Lorem ipsum dolor sit Lorem ipsum dolor sit
amet, consectetur amet, consectetur
MARKET GROWTH RATE
HIGH
adipiscing elit. Integer adipiscing elit. Integer
nec odio. Praesent nec odio. Praesent
libero. Sed cursus ante QUESTION libero. Sed cursus ante
dapibus diam. Sed nisi. STARS MARKS dapibus diam. Sed nisi.
Nulla qui sem ni Nulla qui sem ni
elementum ipediet. elementum ipediet.
CASH COWS DOGS

Lorem ipsum dolor sit LOW Lorem ipsum dolor sit
amet, consectetur amet, consectetur
adipiscing elit. Integer adipiscing elit. Integer
nec odio. Praesent CASH COWS DOGS nec odio. Praesent
libero. Sed cursus ante libero. Sed cursus ante
dapibus diam. Sed nisi. dapibus diam. Sed nisi.
Nulla qui sem ni Nulla qui sem ni
RELATIVE MARKET SHARE
10
Diffusion of Innovations (Option 1)
34% 16%
13.5% 34%
2.5%
INNOVATORS EARLY ADOPTERS EARLY MAJORITY LATE MAJORITY LAGGARDS
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amet, consectetur amet, consectetur amet, consectetur amet, consectetur amet, consectetur
adipiscing elit. Integer nec adipiscing elit. Integer nec adipiscing elit. Integer nec adipiscing elit. Integer nec adipiscing elit. Integer nec
odio. Praesent libero. Sed odio. Praesent libero. Sed odio. Praesent libero. Sed odio. Praesent libero. Sed odio. Praesent libero. Sed
cursus ante dapibus diam. cursus ante dapibus diam. cursus ante dapibus diam. cursus ante dapibus diam. cursus ante dapibus diam.
Sed nisi. Nulla qui sem ni Sed nisi. Nulla qui sem ni Sed nisi. Nulla qui sem ni Sed nisi. Nulla qui sem ni Sed nisi. Nulla qui sem ni
elementum ipediet. elementum ipediet. elementum ipediet. elementum ipediet. elementum ipediet.
11
Diffusion of Innovations (Option 2)
THE CHASM
EARLY MARKET MAINSTREAM MARKET
Whole Product
Solution
Minimum
Feature Set
INNOVATORS EARLY ADOPTERS EARLY MAJORITY LATE MAJORITY LAGGARDS

2.5% 13.5% 34% 34% 16%
People Who Want Newest Things People Who Want Complete Solutions and Convenience
12
DRIP (Option 1)
Differentiate a Reinforce a brand’s

product or message
service
DRIP
Persuade Inform or make

audiences to behave people aware
in particular ways of a brand
13
DRIP (Option 2)
Differentiate a product or
service D
R Reinforce a brand’s message
Inform or make people aware

of a brand I
Persuade audiences to behave
14
P in particular ways
Product Life Cycle (Option 1)
INTRODUCTION GROWTH MATURITY DECLINE
SALES
15 TIME
Product Life Cycle (Option 2) Lorem Ipsum
Lorem ipsum dolor sit
Lorem Ipsum amet, consectetur
adipiscing elit. Integer
nec odio.
amet, consectetur
Lorem Ipsum nec odio.
amet, consectetur PRODUCT
Lorem Ipsum EXTENSION
SALES
nec odio.
amet, consectetur
nec odio. Praesent
libero. Sed cursus ante
dapibus diam. Sed nisi.
Nulla qui sem ni
elementum ipediet.
INTRODUCTION GROWTH MATURITY DECLINE TIME

16
Porter’s Five Forces (Option 1)
THREAT OF Lorem Ipsum
SUBSTITUTES
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Lorem Ipsum adipiscing elit. Integer nec odio. Praesent
Lorem ipsum dolor sit amet, consectetur libero. Sed cursus ante dapibus diam. Sed
adipiscing elit. Integer nec odio. Praesent nisi. Nulla qui sem ni elementum ipediet.
libero. Sed cursus ante dapibus diam. Sed
nisi. Nulla qui sem ni elementum ipediet.
BARGAINING COMPETITIVE BARGAINING

POWER OF
RIVALRY POWER OF BUYERS
SUPPLIERS
Lorem Ipsum
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Integer nec odio. Praesent
Lorem Ipsum libero. Sed cursus ante dapibus diam. Sed
Lorem ipsum dolor sit amet, consectetur THREAT OF nisi. Nulla qui sem ni elementum ipediet.
adipiscing elit. Integer nec odio. Praesent NEW
libero. Sed cursus ante dapibus diam. Sed ENTRANTS
17 nisi. Nulla qui sem ni elementum ipediet.

Porter’s Five Forces (Option 2)
BARGAINING POWER OF
SUPPLIERS THREAT OF SUBSTITUTES
Lorem ipsum dolor sit amet, consectetur Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Integer nec odio. Praesent adipiscing elit. Integer nec odio. Praesent
libero. Sed cursus ante dapibus diam. Sed libero. Sed cursus ante dapibus diam. Sed
nisi. Nulla qui sem ni elementum ipediet. nisi. Nulla qui sem ni elementum ipediet.
INTENSITY OF
RIVALRY WITHIN
THE INDUSTRY
BARGAINING POWER OF
THREAT OF NEW ENTRANTS BUYERS
Lorem ipsum dolor sit amet, consectetur Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Integer nec odio. Praesent adipiscing elit. Integer nec odio. Praesent
libero. Sed cursus ante dapibus diam. Sed libero. Sed cursus ante dapibus diam. Sed
nisi. Nulla qui sem ni elementum ipediet. nisi. Nulla qui sem ni elementum ipediet.
18
Price-Quality Strategy Model
SUPER-VALUE HIGH-VALUE PREMIUM
HIGH
STRATEGY STRATEGY STRATEGY
QUALITY Under priced Ideal for penetration Premium
MEDIUM GOOD-VALUE MEDIUM-VALUE OVERCHARGING

Real bargain Average Overpriced
ECONOMY FALSE-ECONOMY RIP-OFF

LOW

Cheap Unhappy customers Sell and run
LOW MEDIUM HIGH
19 PRICE
RACE* Planning
01 PLAN
BRANDED CONTENT
R 02 REACH Search engines, social networks,

publishers and blogs
A 03 ACT Your web site, blog,

community and
interactive tools
C 04 CONVERT
E-commerce
process, product,
price and promotion
E 05 ENGAGE Customer
Advocacy
20
RE-AUTOMATE *RACETM Planning is a system developed by Smart Insights
Segmentation, Targeting and Positioning - STP (Option 1)
MARKET SEGMENTATION
- Identify bases for segmentation
- Determine important characteristics of each market segment
S
MARKET TARGETING
- Evaluate potential and commercial attractiveness of each segments
- Select one or more segments T
PRODUCT POSITIONING
- Develop detailed product positioning for selected segments
- Develop a marketing mix for each selected segment P
21
Segmentation, Targeting and Positioning - STP (Option 2)
S T P
MARKET MARKET PRODUCT
SEGMENTATION TARGETING POSITIONING
• Identify bases for • Evaluate potential • Develop detailed

segmentation and commercial product positioning
• Determine attractiveness of for selected
important each segments segments
characteristics of • Select one or more • Develop a
each market segments marketing mix for
segment each selected
segment
22
SWOT / TOWS
S W O T
STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
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sit amet, sit amet, sit amet, sit amet,
consectetur consectetur consectetur consectetur
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Integer nec odio. Integer nec odio. Integer nec odio. Integer nec odio.
Praesent libero. Praesent libero. Praesent libero. Praesent libero.
Sed cursus ante Sed cursus ante Sed cursus ante Sed cursus ante
dapibus diam. Sed dapibus diam. Sed dapibus diam. Sed dapibus diam. Sed
nisi. Nulla qui sem nisi. Nulla qui sem nisi. Nulla qui sem nisi. Nulla qui sem
ni elementum ni elementum ni elementum ni elementum
ipediet. ipediet. ipediet. ipediet.
23
SWOT / TOWS Matrix
S STRENGTHS W WEAKNESSES W
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Integer nec odio. Praesent
libero. Sed cursus ante dapibus
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nec odio. Praesent
libero.
dolor sit amet,
consectetur
adipiscing elit.
libero. Sed cursus ante dapibus
Integer nec odio.
diam. Sed nisi. Nulla qui sem ni Praesent libero.
diam. Sed nisi. Nulla qui sem ni
Lorem ipsum
dolor sit amet,
consectetur Lorem ipsum dolor sit
adipiscing elit. amet, consectetur
THREATS
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Praesent libero.
nec odio. Praesent O OPPORTUNITIES
T libero. O
consectetur adipiscing elit.
Integer nec odio. Praesent T consectetur adipiscing elit.
libero. Sed cursus ante dapibus libero. Sed cursus ante dapibus
diam. Sed nisi. Nulla qui sem ni diam. Sed nisi. Nulla qui sem ni
24
PESTLE Analysis (Option 1)
P
POLITICAL
E
ECONOMIC
S
SOCIAL
T
TECHNOLOGICAL
L
LEGAL
E
ENVIRONMENTAL
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sit amet, sit amet, sit amet, sit amet, sit amet, sit amet,
consectetur consectetur consectetur consectetur consectetur consectetur
adipiscing elit. adipiscing elit. adipiscing elit. adipiscing elit. adipiscing elit. adipiscing elit.
Integer nec odio. Integer nec odio. Integer nec odio. Integer nec odio. Integer nec odio. Integer nec odio.
Praesent libero. Praesent libero. Praesent libero. Praesent libero. Praesent libero. Praesent libero.
Sed cursus ante Sed cursus ante Sed cursus ante Sed cursus ante Sed cursus ante Sed cursus ante
dapibus diam. Sed dapibus diam. Sed dapibus diam. Sed dapibus diam. Sed dapibus diam. Sed dapibus diam. Sed
nisi. Nulla qui sem nisi. Nulla qui sem nisi. Nulla qui sem nisi. Nulla qui sem nisi. Nulla qui sem nisi. Nulla qui sem
ni elementum ni elementum ni elementum ni elementum ni elementum ni elementum
ipediet. ipediet. ipediet. ipediet. ipediet. ipediet.
25
PESTLE Analysis (Option 2)
SOCIAL
S
SOCIAL
T
TECHNOLOGICAL TECHNOLOGICAL
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E L consectetur adipiscing elit.
Integer nec odio. Praesent libero.
ECONOMIC LEGAL
PESTLE
ANALYSIS
ECONOMIC POLITICAL ENVIRONMENTAL
LEGAL
P E Lorem ipsum dolor sit amet,
POLITICAL ENVIRONMENTAL
26
THANK YOU !
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ESSENTIAL MARKETING MODELS

24 Unique PPTX Slides

3 THE 7 P’S 10 THE BCG MATRIX 19 PRICE-QUALITY STRATEGY MODEL

THE MCKINSEY DIFFUSION OF

6 THE AIDA MODEL 13

7 THE GE MATRIX 15 PRODUCT LIFE CYCLE 23 SWOT / TOWS

8 THE ANSOFF MATRIX 17 PORTER’S FIVE FORCES 25 PESTLE ANALYSIS

PRODUCT PROMOTION PRICE PLACE PEOPLE PROCESS PHYSICAL

• Design • Advertising • Strategy • Trade • Business • Organization • Exterior/

STRATEGY STRUCTURE STRUCTURE

A AWARENESS Lorem ipsum dolor sit amet, consectetur adipiscing

I INTEREST Lorem ipsum dolor sit amet, consectetur adipiscing

D DESIRE Lorem ipsum dolor sit amet, consectetur adipiscing

Invest/ Invest/ Hold/

MEDIUM Invest/ Hold/ Divest/

Hold/ Divest/ Divest/

Selective Harvest Harvest

STRONG AVERAGE WEAK

BUSINESS UNIT STRENGTH

Market Limited Partial

Market Product Product

EXISTING MODIFIED NEW

MARKET GROWTH RATE

CASH COWS DOGS

INNOVATORS EARLY ADOPTERS EARLY MAJORITY LATE MAJORITY LAGGARDS

Differentiate a Reinforce a brand’s

Persuade Inform or make

Inform or make people aware

INTRODUCTION GROWTH MATURITY DECLINE

INTRODUCTION GROWTH MATURITY DECLINE TIME

BARGAINING COMPETITIVE BARGAINING

17 nisi. Nulla qui sem ni elementum ipediet.

SUPER-VALUE HIGH-VALUE PREMIUM

MEDIUM GOOD-VALUE MEDIUM-VALUE OVERCHARGING

ECONOMY FALSE-ECONOMY RIP-OFF

STRATEGY STRATEGY STRATEGY

LOW MEDIUM HIGH

R 02 REACH Search engines, social networks,

A 03 ACT Your web site, blog,

• Identify bases for • Evaluate potential • Develop detailed

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