The document discusses a model of consumer behavior and the buyer decision process. It introduces a "black box" model to represent consumer behavior and outlines a 5-stage buyer decision process of problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
The document discusses a model of consumer behavior and the buyer decision process. It introduces a "black box" model to represent consumer behavior and outlines a 5-stage buyer decision process of problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
The document discusses a model of consumer behavior and the buyer decision process. It introduces a "black box" model to represent consumer behavior and outlines a 5-stage buyer decision process of problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
Consumer Buyer Behavior PLAN 1. Model of Consumer Behavior 2. The Buyer Decision Process 1. Model of Consumer Behavior Figure 1. The “black box” model 2. The Buyer Decision Process