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  • TOPIC 4. Consumer Markets and Consumer Buyer Behavior

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    Marina Ivannikova
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    The document discusses consumer buyer behavior and outlines a two-part plan: 1) It presents a "black box" model of consumer behavior that views consumers as influenced by internal and external factors. 2) It explains the buyer decision process as a multi-stage process where consumers move from need recognition to post-purchase evaluation.

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    The document discusses consumer buyer behavior and outlines a two-part plan: 1) It presents a "black box" model of consumer behavior that views consumers as influenced by internal and external factors. 2) It explains the buyer decision process as a multi-stage process where consumers move from need recognition to post-purchase evaluation.

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    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
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    4 views11 pages

    TOPIC 4. Consumer Markets and Consumer Buyer Behavior

    Uploaded by

    Marina Ivannikova
    The document discusses consumer buyer behavior and outlines a two-part plan: 1) It presents a "black box" model of consumer behavior that views consumers as influenced by internal and external factors. 2) It explains the buyer decision process as a multi-stage process where consumers move from need recognition to post-purchase evaluation.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 11

    TOPIC 4.

    Consumer Markets and


    Consumer Buyer Behavior
    PLAN
    1. Model of Consumer Behavior
    2. The Buyer Decision Process
    1. Model of Consumer Behavior
    Figure 1. The “black box” model
    2. The Buyer Decision Process

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