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  • The Psychology of Colors

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    Marina Ivannikova
    19 views12 pages
    Colors play an important role in marketing communications. This document discusses the psychology behind some of the most and least favorite colors of men and women. In a few sentences, it outlines common color preferences between genders that marketers can consider when designing campaigns and visual content.

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    Colors play an important role in marketing communications. This document discusses the psychology behind some of the most and least favorite colors of men and women. In a few sentences, it outlines common color preferences between genders that marketers can consider when designing campaigns and visual content.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    19 views12 pages

    The Psychology of Colors

    Uploaded by

    Marina Ivannikova
    Colors play an important role in marketing communications. This document discusses the psychology behind some of the most and least favorite colors of men and women. In a few sentences, it outlines common color preferences between genders that marketers can consider when designing campaigns and visual content.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 12

    The Psychology of

    Colors  in Marketing
    Communications
    Men’s favorite colors
    Women’s favorite colors
    Men’s least favorite colors
    Women’s least favorite colors

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