ANALYSING AND

EVALUATING
MARKET
OPPORTUNITIES
BY- ROBINPREET SINGH
DEFINITION
 Market opportunity analysis is a kind
of business planning that emphasizes on
discovering the
future opportunities and evaluating the
company's technological, financial and
competitive willingness to make use of them.
THE WOOL THAT CARES
THE WOOL THAT CARES is a small business
making and selling hand-made sweaters, suits,
coats, jackets, gloves, scarves, trousers,
dresses, skirts.
The business has a focus only on hand-made
woollens designs and products.
The business has identified its target
market as men and women of all age groups
who enjoy the beauty of hand –made woollens
BUSINESS OPPORTUNITIES
 COMPARATIVE MARKET INFORMATION
Currently three houses are making hand
made woollens but they are making it for
adults only

 CUSTOMER REQUIREMENTS
Every house want woollens for whole family
from a single stop.

 MARKET SHARE
STRATEGIES
 PRICING
For Example Keeping the price low to attract more
customers

 PRODUCT DIFFERENTIATION
For Example , Only house to provide woollens for whole
family, More comfortable, unique designs etc.

 SALE STATEGIES
Using E-commerce Sites, Free Home Delivery, Cash Back etc.
METHODOLOGY
STRENGH- Only house to WEAKNESS- New in
provide woollens for segment
whole family

OPPORTUNITY- THREAT- High competition

Favourable / peak winter
season
GAP

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CONCLUSION
Keeping in view peak winter season,
our expertise in hand made designs,
having good scope in the market ,
we are confident of good sale in
hand-made woollen segment
THANK
YOU