Is Capital Punishment right or

wrong?
"Who Am I?" 20 statements test

Number the lines on a sheet of paper from 1 to 20. On each line,

complete the statement "I am ..." with whatever aspect of yourself
comes to mind. Answer as if you were talking to yourself, not to
somebody else. Write the answers in the order they occur to you,
and don't worry if they aren't logical or factual.
Step 2
Read each statement and then classify it into one of two categories.

1. Collectivistic elements are any descriptions that refer to the self in

relationship to others. It includes roles ("I am a student,"), family relations
("I am a mother,"), ethnicity, race, gender, and origins (e.g., "I am an African
American," "I am from the States"), and religion.

2. Individualistic elements are qualities that apply to you personally, such as

traits, attitudes, habits, and mood (e.g., I am intelligent," or "I like to play
soccer").
Step 3
Summarize your self-concept by computing the percentage of your self that is
individualistic versus collectivistic.

1. Is your self-concept more individualistic or collectivistic?

2. Did you tend to list collectivistic elements earlier in the list than
individualistic ones?

3. Was it difficult to classify the self-descriptions as either individualistic or

collectivistic?

4. Which elements are more central to your identity: the collectivistic

components or the individualistic components?
Values
Rokeach Value Survey
Values in the Rokeach Survey
Values - Attribute
• “a specific mode of conduct or end-state of existence is
personally or socially preferable to an opposite or converse
mode of conduct or end-state of existence”
• Attribute
Content (What is important)
Intensity (How Important it is)
Classifying Values – Rokeach Value Survey

● Terminal Values - Desirable end-states of existence

○ The goals that a person would like to achieve during his or

her lifetime

● Instrumental Values - Desirable modes of behavior

Desirable modes of behavior or means of achieving one’s
terminal values
Classifying Values – Rokeach Value Survey
● Terminal Values - Desirable end-states of existence
○ Self-focused : Personal Values
○ Others-focused: Social Values
● Instrumental Values - Desirable modes of behaviour
○ Moral Values
○ Self-actualization Values
Terminal Values (End-States)
Social (Focus on Others) Personal (Self-Focused)

A World at Peace A Comfortable Life

A World of Beauty An Exciting Life

Equality A Sense of Accomplishment

Family Security Happiness

Freedom Inner Harmony

Mature Love Pleasure

National Security Salvation

Social Recognition Self-respect

True Friendship Wisdom

Instrumental Values
Moral (Focus on Morality and Relations) Self-actualization (focus on competence)

Broadminded Ambitious

Forgiving Capable

Helpful Clean

Honest Courageous

Loving Imaginative

Cheerful Independent

Obedient Intellectual

Polite Logical

Responsible Self-Controlled
Empirical Evidence
• It predict several outcomes including shopping selections (Homer
& Kahle, 1988) and weight losses (Schwartz & Inbar-Saban,
1988).
• It influences job choice decisions, job satisfaction, and
commitment (Judge & Bretz, 1992).
• Values affect personal and organizational effectiveness (Meglino
and Ravlin, 1998; O’Reilly et al., 1991)