Indian Ethnic Costumes

(Manyavar)
Presented by:-
• Akshay Gowda:
• Jay Jariwala: 25
• Jai Kothari: 28
• Sahil Manek: 31
• Harsh Mehta: 33
• Bhushan Nikam: 37
• Mansi Pandey: 38
• Isha Savla: 49
• Yash Soni: 55
• Chinmay Toshniwal 57:
Growth Drivers

Increasing renting based module

Rising E-Commerce

Ethnic wear becoming part of everyday

Acceptance of Ethnic wear as formal wear

The inclination of youth towards Ethnic wear

INTERNATIONAL PRESENCE OF
MANYAVAR
• First international store in UAE

• Rapid growth in global footprint

• Merchandising tie ups

• Global shipping

• Aim of future expansion

 Outreach and Marketing
• Manyavar Mohey: Ethnic women`s wear for an untapped market

• First they were only into groom`s wear.

• Women`s market is 40 times bigger(penetration)

• Also like in Indian tournaments like IPL, Manyavar can tie-up with Foreign tournaments

• 1 tournament- 1 player

• Can carry out CSR activities

Promotional Strategy: Participation in Exhibitions & Trade Shows

Canada's The National The Knot

Bridal Show Wedding Couture Show
Show
● 11th- 13th September, 2020 ● ● 04th-06th October, 2020
17th-18th October, 2020
● Metro Toronto Convention ● Metropolitan Pavilion, New York,
● ExCeL London, UK
Centre, Toronto, Canada USA

● Manyavar can display it’s best bridal wear
and groom wear
● At this event, brides and grooms can
interact with wedding professionals
● Manyavar can thus showcase it’s premium
services and establish a hold for their
brand.
● The National Wedding Show is the
ultimate destination for wedding planning
● Manyavar can set up it’s bridal boutique at
this event
● Models from Manyavar can also
participate in the stunning catwalk shows
which will showcase their wedding outfits
● The Knot Couture Show is the leading
forum for bridal designers and buyers
● Manyavar can participate at this event
and showcase the latest trends in ethnic
wear

Manyavar can not just target Indians residing abroad but also foreigners who are fascinated by Indian
ethnic wear which is not only suited for weddings but other occasions as well.
Factors to look upon for Global Expansion(PESTLE)

Political • Stability of the Government

• Control Structure(Centralized
Factors or Decentralized)

Economical • Purchasing Power of the

People
Factors • Economic Development

• Lifestyles
Social Factors • Buying Habits
Technological • Online or Offline Users
Factors
• Home Country Laws
• Host Country Laws
Legal Factors • International Laws
Regulations

Environmental • Cultural Differences

Factors
Role of Technology in Indian Ethnic wear Industry
• Augmented Reality-based Virtual Trial Rooms

• Bodymetrics

• Point of Sale

• Merchandise Visibility
 Major Challenges
• No rotation of stock leads to outdated stock

• The high cost of reverse logistics.

• Managing offline and multi-channel sale

• Lack of knowledge about the Indian culture globally

• Familiarity with Indian culture

Thank You