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Interactive Model: Models of Communication

The interactive model of communication considers feedback from the receiver, with the message coming from both the sender and receiver through an ongoing interaction between the two parties. Wilbur Schramm introduced the interactive model in 1954 to account for the communicators' fields of experience and context, which include cultural backgrounds, values, and settings that influence the interaction. Unlike the linear model which only transmits information one way, the interactive model depicts communication as a circular process of giving and receiving between individuals.

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danica dimaculangan
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859 views12 pages

Interactive Model: Models of Communication

The interactive model of communication considers feedback from the receiver, with the message coming from both the sender and receiver through an ongoing interaction between the two parties. Wilbur Schramm introduced the interactive model in 1954 to account for the communicators' fields of experience and context, which include cultural backgrounds, values, and settings that influence the interaction. Unlike the linear model which only transmits information one way, the interactive model depicts communication as a circular process of giving and receiving between individuals.

Uploaded by

danica dimaculangan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd

INTERACTIVE

MODEL
models of communication
INTRODUCTION
Yo u w i l l l e a r n :
+What is an Interactive model?
+Who introduced the model?
+What is the difference between
the Interactive model and Linear
model?

INTERACTIVE
MODEL
FEEDBACK

• Verbal or written response or reaction to a certain


topic.
INTERACTIVE MODEL

Takes into consideration the feedback from the receiver.


• Message will come from two sources: (a) sender and
(b) receiver.
• e.g. conversation with friends, tour guide giving
historical information, someone asking for help
WILBUR SCHRAMM

• Expert in mass communication


• Introduced the interactive model in 1954– helped to
popularized the communicators’ “fields of experience”
and context.
FIELDS OF EXPERIENCE

• Refer to the cultural background and other frames of


reference that an individual may bring into the
interaction.
• May include perception, values, belief, personal
identities, etc.
CONTEXT

• Refers to the setting in which the communication


takes place.
• Affected by the environment, familiarity, proximity,
mood, etc.
DIAGRAM

Person A Person B
• e.g, attendees of ASEAN summit, players of inter-
baranggay sports competition, customers giving their
orders to the cashier
INTERACTIVE VS LINEAR

• Only gives information


• Shows a give-take-give
interaction. • Has a straight path.
• Has a circular path.
THANK YOU!

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