Professional Documents
Culture Documents
HAPPYNESS
+ AIDAS perspective
1. Arousing Interest was difficult.
2. Product couldnt define the cost/benifit ratio.
(marketing Concept)
+ The way Chris Gardner handles No in a positive manner is
commendable.
Vision
Vision
+ He had a dream and visualised himself achieving it.
+ He was 1st in highschool.
+ So when he heard the guy saying, he doesnt need a college
degree.
+ He took a chance.
Adaptability
Adaptability and optimism
+ Key characteristics of a salesperson.
+ Situations may not always go as planned.
+ Although he wasn't dressed appropriately he still shows up with
a smile and positive attitude.
Humour
+ Chris cracks a joke in front of the interview board i.e is able to
lighten the tension .
Opportunity Creation
Opportunity Creation