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Evidence Advertising
Evidence Advertising
CEPILLO DE BAMBÚ
MESSAGE
Bamboo toothbrushes pollute
much less than traditional
plastic and nylon brushes. But
in addition to being beneficial
for the planet, this new type of
toothbrush also offers a series
of advantages for our oral
health.
ADVERTISER
If plastic damages
the planet, Bamboo
is the solution
IDENTIFICATION
TECHNIQUE
Reduces the production and
waste of plastic
¿WHY USE THE BAMBOO
BRUSH?
GENERALIZATION TECHNIQUE
It is useful, friendly
to the planet and
durable
EMOTIONAL APPEAL TECHNIQUE
It is Eco-friendly for
your family
CELEBRITY ENDORSEMENT
TECHNIQUE
Elizaveta Galitckaia,
Model
IDEOLOGY