Professional Documents
Culture Documents
Organization/cartel No Low
Diversification of No Low
supplier products
Threat of Substitute product is
influenced by Overall
Factors Threat of
substitute Rating
Availability Same category -NO low
Low
Other Category Yes, but, minimal Medium
substitutes extent e,g. High end
bikes and other car
models like
Reva,Alto
Time Lag in High Low
availability of same
category product
Quality of substitute Quality influences Low in short term
the customer.
Rivalry among Existing Overall
competitors is influenced by Rating
Factors Rivalry among
existing Mediu
competitors
Brand Image Brand equity Low among same m
influences the category
customer
No.of Competitos Negligible in short low
term