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  • Quality Kitchens Meat Loaf Mix: February 2021

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    Jaouadi
    18 views7 pages
    - The document discusses a sales forecast and marketing budget for the next year. - It analyzes sales, advertising, and promotion data from the last 24 months and includes variables like promotion, advertising, region, and season in the model. - The regression output and questions about sales in different regions with and without promotion or advertising are presented to help recommend investing in advertising or promotion.

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    TEAM5

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    - The document discusses a sales forecast and marketing budget for the next year. - It analyzes sales, advertising, and promotion data from the last 24 months and includes variables like promotion, advertising, region, and season in the model. - The regression output and questions about sales in different regions with and without promotion or advertising are presented to help recommend investing in advertising or promotion.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    18 views7 pages

    Quality Kitchens Meat Loaf Mix: February 2021

    Uploaded by

    Jaouadi
    - The document discusses a sales forecast and marketing budget for the next year. - It analyzes sales, advertising, and promotion data from the last 24 months and includes variables like promotion, advertising, region, and season in the model. - The regression output and questions about sales in different regions with and without promotion or advertising are presented to help recommend investing in advertising or promotion.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    Quality Kitchens Meat

    Loaf Mix
    February 2021
    Hana Hattab
    TEAM5 Ghassen Ben Hamida
    Mohamed Ali Jebali
    Nedra Boujbel
    Ramzi Bouguerra
    Sami Bziou
    Mohamed Elajmi
    Agenda

    1 Overview

    2 Model

    3 Answer to Questions

    4 Conclusion

    MSB
    2
    Overview
    Summary

     Sales are not large


     Index of economic conditions is defined
     Data of sales, advertising and promotion for last 24 months are available

    Text here

    Objective

     Prepare Sales forecast for the next year


     Prepare Budget for advertising and marketing for the next year

    MSB 3
    Model
    Variables Included

    Promotion (First best correlation)


    Advertising (Second best correlation)
    Dummy Variable 1: Promotion <> 0
    Dummy Variable 2 : Advertising/ Sales segregation
    Advertising /Sales
    Q1
    Q2
    Q4

    Observation 1

    MSB 4
    Model
    Observation 2

    Regression Output

    MSB 5
    Questions

    Region/season Promotion Advertising Sales


    Upper Region 0 0 310 492
    Upper Region 1 0 292 853

    Upper Region 0 1 321 174

    Lower Region 0 0 394 079


    Lower Region 1 0 376 440
    Lower Region 0 1 404 761

    It’s recommended to invest in advertising, every thing else being equal

    MSB 6
    Thanks.

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