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INFLUENCER BUSINESS PROGRAM

JANUARY 2022

2022 Marketing Goals and Strategies

SUMMARY

My hope today is to break down some marketing concepts that will serve you this year. It’s okay
if you’re just starting or if you are super successful — we all have room to grow and need to reset
every once in a while. Never before has the world more accepted and sought out this industry.
Let’s crush this year with our sales, with our message, and with our mission.

If you want to win this year, no matter what your topic is, what audience you serve, what you
charge — it comes down to these two primary commitments this year.

TEACHING POINTS

Content:

Create consistent and encouraging content. In leading an audience, explicit communication is


the only way to create a brand and start a movement. If you’re the teacher, they are encouraging
learning. So do that for your audience and customers! There is so much noise in the world, now
more than ever, so you need to be so specific with that message you are sharing.

Here are some tactics to adopt that will bring you greater results and success in 2022 with your
content creation:

1. Weekly Newsletter featuring a link to long-form podcasts, videos, or blogs.


2. 4x day social media posting on a platform of your choice
3. Focus on searched phrases and what your audience wants
4. Batch film all of your content
5. Always practice circular viralocity
6. Use leadership messaging

Brendon Burchard
(c) 2021 GrowthDay. All rights reserved.
#New York Times Bestselling Author . (c) 2022 HPX. All rights reserved.
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Campaigns:

Effective campaigns in 2022 mean knowing what to do on an evergreen basis and a live format.

Here are some tactics to adopt that will bring you financial abundance within your business.

1. Quarterly launches
2. $7-$10 sale to upsells
3. Webinar
4. Free Trials
5. 5-day challenges

SENTENCE COMPLETION
As you complete the prompts below, there are no right or wrong
answers. Responding authentically and fully is essential in
generating and accessing more clarity and momentum in your life.

1. Two habits I can adopt to make content creation more enjoyable for me are...

2. Three tactical ways that I can make my content for encouraging for my
audience are...

IBP - 2022 Marketing Goals and Strategies


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3. I would use these five words to describe my mission and message...

4. If I had to map out a 5-day challenge for my product, it would look like this...

5. Two types of campaigns that I want to run this year are...

6. I can better (or start) my evergreen campaigns by...

IBP - 2022 Marketing Goals and Strategies


Page 4 NOTES

NOTES

IBP - 2022 Marketing Goals and Strategies

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