Case Study:

360 Performance Evaluation at

Morgan Stanley

HR Management
MBAO 6030
 Morgan Stanley: Background
(Source: www.morganstanley.com)

 Morgan Stanley is a global financial services firm

 Formed in 1997 with the merger of Dean Witter,
Discover & Co. and Morgan Stanley Group, Inc
 World-class origination and distribution skills and
a unique balance of institutional and retail
capabilities
 Morgan Stanley had offices in the World Trade
Center; ~40 of 3,700 employees were missing from
the attack on the WTC in September, 2001.

MBAO 6030 Human Resource Management

 Morgan Stanley: Facts
(Source: www.morganstanley.com)

 $487B in assets under management (2001)

 Revenue sources (2001):
 asset management (73%)

 credit services (10 %)

 securities (17%)

 63,000 employees in 700 offices in 28 countries

 Total return since merger in 1997*: 227%
(vs. 56 % for S&P 500)
*As of May 31, 2001
MBAO 6030 Human Resource Management
 Morgan Stanley:
360 Performance Evaluation
Who is the performance evaluation being given
to and what is being evaluated?

Are performance evaluations used to evaluate:

 Individuals?
 Teams?
 Projects?

MBAO 6030 Human Resource Management

 Morgan Stanley:
360 Performance Evaluation
Who gives the 360 degree performance evaluation to
the employee?

Who provides input to the evaluation?

Is all the input equally weighted? Are some sources of

feedback more important than others?

How is the feedback given to the evaluated employee?

MBAO 6030 Human Resource Management

 Morgan Stanley:
360 Performance Evaluation
How is the 360 degree performance evaluation
used?
 For employee development?
 For administrative decisions? If so what kinds
of decisions are affected by the evaluation
ratings?

MBAO 6030 Human Resource Management

 Morgan Stanley:
Performance Measurement
How is Performance Measured?
 Objective/quantitative or Subjective/qualitative? Give
an example from the evaluation form.

 Single or multiple dimensions of performance. Give

an example from the evaluation form.

 Are behaviors or outcomes used as performance

criteria? Give an example from the evaluation form.

MBAO 6030 Human Resource Management

 Morgan Stanley: Critique of
Performance Evaluation process
What is your assessment of the new 360
degree performance evaluation process at
Morgan Stanley?
 Strengths?

 Weaknesses?

 Recommendations?

MBAO 6030 Human Resource Management

 Morgan Stanley: Critique of
Performance Evaluation process
Does the new 360 degree performance
evaluation procedure enhance or detract from
the firm’s new strategic objectives?

MBAO 6030 Human Resource Management