Chapter 3

Slide 3-2
 Learning
Learning Objectives
Objectives

Slide 3-3
 Three Important First Steps In
The Research Process

Slide 3-4
 INTRODUCTION
Earlier in this book we have described business research as a
systematic and organized effort to investigate a specific
problem encountered in the work setting. Indeed, managers
have to be alert and responsive to what is going on, both
within their organization and in its environment in order to
take effective decisions and develop effective courses of
action. The origin of most research stems from the desire to
get a grip on issues, concerns, and conflicts within the
company or in its environment. In other words, research
typically begins with a problem.

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 1.
1. The
The Broad
Broad Problem
Problem Area
Area

Slide 3-6
 1.
1. The
The Broad
Broad Problem
Problem Area
Area

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 1.
1. The
The Broad
Broad Problem
Problem Area
Area

Slide 3-8
 1.
1. The
The Broad
Broad Problem
Problem Area
Area

Slide 3-9
 1.
1. The
The Broad
Broad Problem
Problem Area
Area

Slide 3-10
 1.
1. The
The Broad
Broad Problem
Problem Area
Area

Slide 3-11
 1.
1. The
The Broad
Broad Problem
Problem Area
Area
Narrow down The Research

Slide 3-12
 1.
1. The
The Broad
Broad Problem
Problem Area
Area
Narrow down The Research

Slide 3-13
 2. Preliminary Research

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 2. Preliminary Research

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 2. Preliminary Research

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 2. Preliminary Research

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 2. Preliminary Research

Slide 3-18
 2. Preliminary Research

Slide 3-19
 3. Defining The problem
Statement

Slide 3-20
 3. Defining The problem
Statement
Statement

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 3. Defining The problem
Statement
Statement

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 3. Defining The problem
Statement
Statement

Slide 3-23
 3.
3. Defining
Defining And
And Refining
Refining The
The
Problem

Slide 3-24
 3. Defining The problem
Statement
Statement

Slide 3-25
 3. Defining And Refining The
problem

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 3. Defining And Refining The
problem

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 3. Defining And Refining The
problem

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 3. Defining And Refining The
problem

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 3. Defining And Refining The
problem

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 3. Defining And Refining The
problem

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 3. Defining And Refining The
problem

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 3. Defining And Refining The
problem

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 3. Defining And Refining The
problem

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 3. Defining And Refining The
problem

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 3. Defining And Refining The
problem

Slide 3-36
 3. Defining And
And Refining
Refining The
Defining And Refining The problem
problem
problem

Slide 3-37
 3. Defining And
And Refining
Refining The
problem
problem

Slide 3-38
 The
The Research
Research Proposal-
Proposal-
Elements/Components
Elements/Components

Slide 3-39
 The
The Research
Research Proposal-
Proposal-
Elements/Components
Elements/Components

Slide 3-40
 The
The Research
Research Proposal-
Proposal-
Elements/Components
Elements/Components

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 The
The Research
Research Proposal-
Proposal-
Elements/Components
Elements/Components

Slide 3-42
 The
The Research
Research Proposal-
Proposal-
Elements/Components
Elements/Components
 Time frame
The time frame necessary for completion of
this research project is approximately five
months. During these five months, periodic
reports will be provided on the progress
being made.

 Budget
The budget for this project is in Appendix.

Slide 14-43
 The
The Research
Research Proposal-
Proposal-
Elements/Components
Elements/Components

Slide 3-44
 The
The Research
Research Proposal-
Proposal-
Elements/Components
Elements/Components

Slide 3-45
 MANAGEREAL IMPLICATIONS
 Managers sometimes look at the symptoms in problematic
situations and treat them as if they are the real problems,
getting frustrated when their remedies do not work.
Understanding the antecedents–problem–consequences
sequence and gathering the relevant information to get a
real grasp of the problem go a long way towards pinpointing
it. Managers’ inputs help researchers to define the broad
problem area and to narrow down the broad problem into a
feasible topic for research. Managers who realize that
correct problem definition is critical to ultimate problem
solution do not begrudge the time spent in working closely
with researchers, particularly at this stage. A well‐developed
research proposal allows managers to judge the relevance
of the proposed study. However, to make sure that the
objectives of the study are actually being achieved,
managers must stay involved throughout the entire research
process. Information exchange between the manager and
Slide 14-46
the researcher during all the important stages of the
 Ethical
Ethical Issues
Issues In
In The
The Preliminary
Preliminary
Stages
Stages Of
Of Investigation
Investigation

Slide 3-47
 Checklist
Checklist For
For Dealing
Dealing With
With Ethical
Ethical
Considerations
Considerations And
And Dilemmas
Dilemmas

Slide 3-48
 Checklist
Checklist For
For Dealing
Dealing With
With Ethical
Ethical
Considerations
Considerations And
And Dilemmas
Dilemmas

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 TRUE OR FALSE QUESTION
 T.F/1) A problem is any situation where a gap
exists between the actual and the desired
ideal states.
A. True
B. False

 T.F/2) Once we have identified the

management problem, it needs to be
narrowed down to a researchable topic for
study.
A. True
Slide 14-50
B. False
 TRUE OR FALSE QUESTION
 T.F/3) The field of interest of a research is
unrelated to the problem and symptoms.
A. True
B. False

 T.F/4) Secondary data refers to information

that the researcher gathers first hand
through instruments such as surveys,
interviews, focus groups, or observation.
A. True
B. False
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 TRUE OR FALSE QUESTION
 T.F/5) The selection of an academic
perspective on the problem allows us to
draw upon a rich body of literature to help us
to solve the problem.
A. True
B. False

 T.F/6) There is always one best way to

investigate a certain problem statement.
A. True
B. False
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  SUPERVISOR : DR. MOHAMAD
ALMASARWAH.
 NAME : DANIA MISHREF ALFALAH.
 COURSE : RESEARSH METHODS FOR
BUSINESS.
 CHAPTER 3 : Defining AND REFINIG
THE PROBLEM.

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