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Credigy

Data Analysist
What is the problem?

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“ The goal of forecasting is not
to predict the future but to tell
you what you need to know to
take meaningful action in the
present
- Paul Saffo

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1 Initial Research
Helpful information that will help us with forecasting
What affects
Automobiles?

• Elections • Gas and oil • Many • Many car

Technological
Political

Economical

Socio-cultural
• Different prices change millennials companies are
politicians often are moving creating
have different • Gas and oil towards electrical cars
views on prices may electrical cars • New
energy heavily affect • More people innovations
• Clean Energy car prices are acting may heavily
Revolution towards a impact the
healthier automobile
environment market

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2 Early Trends
Early trends found within the data given
Early Trends
Found

- Southern States account for - Cars made after 2013 brought


majority of Car Sales in more for their expected
- Top 5 cars: Dodge, Chevrolet, value
Jeep, Nissan, and Ford - More vehicles were sold
- More expensive cars brought during Q1-Q2
in more for their expected - Cars with higher mileage
value have a lower rate of return
from expected

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Percentage Back
Data

% Back 20% 50% 70% 90% 100%

After or
during 2013 14% 30% 54% 55% 60%

Before 2013 86% 70% 46% 45% 40%

Percentage Formula: (Sold Value / Estimated Value)


ex: 500$ / 1000$ = 50%
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% Back Trend -
Quarters
% Back
90 1400
80
1200
70
1000
60
50 800

40 600
30
400
20
200
10
0 0
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
2018 2018 2018 2018 2019 2019 2019 2019 2020 2020 2020

Average % Back Sale Points


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% Back
% Back Trend - 90 1400
Quarters 80
1200
Though we see a large increase, there is
also less sale points to look at 70
1000
However, sale points have consistently 60
been decreasing and it shows that the
percentage back has consistently stayed the 50 800
same until 2020
40 600
How much is the percentage back
average increasing?
30
400
2018 – 2019 average: 59%
20
2020 (Q1-Q3) average: 65% 200
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There is a 6% increase from 2018 & 2019 0 0


to 2020 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
2018 2018 2018 2018 2019 2019 2019 2019 2020 2020 2020

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Average % Back Sale Points
Sales per State Sales

- Southern states are the 12%

majority of automobile sales 9%

- Georgia, Texas, and 8%


58%
Alabama account for a little 7%
more than 1/4th of sales 6%

Georgia Texas Alabama Illinois Louisiana Rest

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Georgia Sales Sales

- Top 5 Cars: Dodge, Nissan,


Toyota, Chevrolet and Jeep 32% 29%

- Dodge heavily outpreforms


every other car, accounting
7% 14%
for 29% of all GA 7%
11%
Automobile Sales

Dodge Nissan Toyota Chevrolet Jeep Rest

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Texas Sales Sales

- Top 5 Cars: Dodge,


27%
Chevrolet, Ford, Nissan, and 35%
Jeep
- Dodge heavily outpreforms 11%
every other car, accounting 8%
10%
8%
for 27% of all TX
Automobile Sales

Dodge Chevrolet Ford Nissan Jeep Rest

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Alabama Sales Sales

- Top 5 Cars: Dodge, Nissan, 21%


Chevrolet, Chrysler, and Jeep 39%
- Dodge heavily outpreforms 12%
every other car, accounting
for 21% of all AL Automobile 8%
11%
9%
Sales

Dodge Nissan Chevrolet Chrysler Jeep Rest

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Dodge What makes Dodge so good?
1. Top 10 “Customer Report Reliability
Rankings”

2. Relatively cheap vehicles for a good package

3. Famous American Cars such as Challenger,


Charger, Grand Caravan and Durango

4. Reliable cars throughout years which are still


popular

Teague, C. (2019, November 16). Dodge Is Ranked the Most Reliable American Brand by Consumer Reports. Retrieved December 02,
2020, from https://www.thedrive.com/news/31058/dodge-is-ranked-the-most-reliable-american-brand-by-consumer-reports

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3 Further Analyzing
Further analyzing given data and trends
Vehicles

Vehicles that had the most Vehicle that stood out:


sales:
Dodge (1st) Jeep (6th)
Chevrolet (2nd)
Had the highest average of percent back
Nissan (3rd) (73%) out of the top states

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Percentage Back
among Dodge
Average % Back
100 250
90
80 200
70
60 150
50
40 100
30
20 50
10
0 0
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
2018 2018 2018 2018 2019 2019 2019 2019 2020 2020 2020

Average: 63%
Average Percent Back Sale Points
Total Sales: 1305 (1st) 18
Average % Back
Percentage Back 100 250
among Dodge 90

2018 – 2019 average: 80 200

63% 70

60 150
2020 average: 50
71%
40 100

Total increase: 8% 30

20 50

10

0 0
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
2018 2018 2018 2018 2019 2019 2019 2019 2020 2020 2020
Average taken from quarters (Q1+Q2+Q3+Q4 / 4)
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Average Percent Back Sale Points
Percentage Back
among Chevrolet
Average % Back
70 160

60 140

120
50
100
40
80
30
60
20
40
10 20

0 0
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
2018 2018 2018 2018 2019 2019 2019 2019 2020 2020 2020

Average: 57%
Average Percent Back Sale Points
Total Sales: 926 (2nd ) 20
Average % Back
Percentage Back 70 160
among Chevrolet
60 140

2018 – 2019 average: 120


57% 50

100
40
2020 average: 80
57% 30
60

Total increase: 0% 20
40
Despite the heavy decrease in sale points, the average
percent back has remained constant 10 20
Therefore, we can be more certain with our other
statistics
0 0
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
2018 2018 2018 2018 2019 2019 2019 2019 2020 2020 2020

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Average taken from quarters (Q1+Q2+Q3+Q4 / 4) Average Percent Back Sale Points
Percentage Back
among Nissan
Average % Back
70 160

60 140

120
50
100
40
80
30
60
20
40
10 20

0 0
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
2018 2018 2018 2018 2019 2019 2019 2019 2020 2020 2020

Average: 56%
Average Percent Back Sale Points
Total Sales: 850 (3rd ) 22
Average % Back
Percentage Back 70 160
among Nissan
60 140

2018 – 2019 average: 120


55% 50

100
40
2020 average: 80
56% 30
60

Total increase: 1% 20
40
Despite the heavy decrease in sale points, the average
percent back has remained constant 10 20
Therefore, we can be more certain with our other
statistics
0 0
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
2018 2018 2018 2018 2019 2019 2019 2019 2020 2020 2020

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Average taken from quarters (Q1+Q2+Q3+Q4 / 4) Average Percent Back Sale Points
Percentage Back
among Jeep
Average % Back
100 80
90 70
80
60
70
60 50

50 40
40 30
30
20
20
10 10

0 0
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
2018 2018 2018 2018 2019 2019 2019 2019 2020 2020 2020

Average Percent Back Sale Points Average: 73%


Total Sales: 489 (6th ) 24
Average % Back
Percentage Back 100 80
among Jeep 90
70

2018 – 2019 average: 80


60
72% 70
50
60
2020 average: 50 40
77%
40
30

Total increase: 5% 30
20
20
10
10

0 0
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
2018 2018 2018 2018 2019 2019 2019 2019 2020 2020 2020
Average taken from quarters (Q1+Q2+Q3+Q4 / 4)
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Average Percent Back Sale Points
Vehicle Data
State Dodge Chevrolet Nissan Jeep
Place in Sales 1st 2nd 3rd 6th
# of Sales
1305 926 850 489

Average Percent
Back 2018-2020
(all Vehicle 63% 57% 56% 73%
Average)

Increase from
2018&2019 – 2020
(Quarterly 8% 0% 1% 5%
Average)

2020 Average
Percent Back
(Quarterly 71% 57% 56% 77%
Average)

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Key Takeaways

Dodge and Jeep overall Vehicles such as Chevrolet and


preformed the best and are on Nissan stayed consistent despite
track to increase the most the decrease in sales

Jeep overall has the best We can be more confident


percentage back average despite despite a decrease in data points
being 6th most sales

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States

States that had the most State that stood out:


sales:
Georgia (1st) Florida (7th)
Texas (2nd)
Had the highest average of percent back
Alabama (3rd) (64%) out of the top states

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Percentage Back in
Georgia
Average % Back
90 160
80 140
70 120
60
100
50
80
40
60
30
20 40

10 20

0 0
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
2018 2018 2018 2018 2019 2019 2019 2019 2020 2020 2020

Average: 56%
Average Percent Back Sale Points
Total Sales: 918 (1st ) 29
Average % Back
Percentage Back in 90 160
Georgia 80 140

2018 – 2019 average: 70


120
55% 60
100
50
2020 average: 80
67% 40
60
30
Total increase: 12%
40
20

10 20

0 0
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
2018 2018 2018 2018 2019 2019 2019 2019 2020 2020 2020
Average taken from quarters (Q1+Q2+Q3+Q4 / 4)
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Average Percent Back Sale Points
Percentage Back in
Texas
Average % Back
120 120

100 100

80 80

60 60

40 40

20 20

0 0
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
2018 2018 2018 2018 2019 2019 2019 2019 2020 2020 2020
Average: 59%
Average Percent Back Sales Points
Total Sales: 603 (2nd ) 31
Average % Back
Percentage Back in 120 120
Texas
100 100
2018 – 2019 average:
59% 80 80

2020 average: 60 60
65%
40 40
Total increase: 6%

20 20

0 0
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
2018 2018 2018 2018 2019 2019 2019 2019 2020 2020 2020
Average taken from quarters (Q1+Q2+Q3+Q4 / 4)
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Average Percent Back Sales Points
Percentage Back in
Alabama
Average % Back
70 100
90
60
80
50 70

40 60
50
30 40
20 30
20
10
10
0 0
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
2018 2018 2018 2018 2019 2019 2019 2019 2020 2020 2020
Average: 57%
Average Percent Back Sale Points Total Sales: 586 (3rd )
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Average % Back
Percentage Back in 70 100
Alabama 90
60
2018 – 2019 average: 80

58% 50 70

60
40
2020 average: 50
55% 30
40

Total increase: -3% 20 30

20
10
10

0 0
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
2018 2018 2018 2018 2019 2019 2019 2019 2020 2020 2020
Average taken from quarters (Q1+Q2+Q3+Q4 / 4)
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Average Percent Back Sale Points
Percentage Back in
Florida
Average % Back
90 80
80 70
70 60
60
50
50
40
40
30
30
20 20

10 10

0 0
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
2018 2018 2018 2018 2019 2019 2019 2019 2020 2020 2020

Average: 64%
Average Percent Back Sale Points
Total Sales: 388 (7th ) 35
Average % Back
Percentage Back in 90 80
Florida 80 70

2018 – 2019 average: 70


60
64% 60
50
50
2020 average: 40
72% 40
30
30
Total increase: 8%
20
20

10 10

0 0
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
2018 2018 2018 2018 2019 2019 2019 2019 2020 2020 2020
Average taken from quarters (Q1+Q2+Q3+Q4 / 4)
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Average Percent Back Sale Points
State Data
State Georgia Texas Alabama Florida
Place in Sales 1st 2nd 3rd 7th
# of Sales 918 603 586 388

Average Percent
Back 2018-2020
(all Vehicle 56% 59% 57% 64%
Average)

Increase from
2018&2019 – 2020
(Quarterly 12% 6% -3% 8%
Average)

2020 Average
Percent Back
(Quarterly 67% 65% 55% 72%
Average)

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Key Takeaways

Georgia, Texas, and Florida Alabama, despite being 3rd in


have all increased from 6-12% sales has underperformed in all
during 2020 compared to categories
2018&2019
All other states have had a
Florida, overall, is preforming healthy increase
the best

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3 Recommendations
Given forecast with the analyzed data and trends
Credigy
Recommendations

Credigy should:
Jeeps and Dodges have seen the most increase in
Invest into portfolios that are heavy in Jeeps and average percent back to estimated value
Dodges

Despite being top three in sales, Alabama has


Take cars from Alabama and take them to other greatly underperformed
states such as Georgia or Florida

Vehicles made before 2013 saw a lower


Invest into vehicle portfolios that have less cars percentage back to estimated value
made before 2013

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Going Forward
We cannot control the future, but
we can place ourself in a position
where we can benefit from the
future.

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Credigy
Team 1
╸ Jonathan Le, Jasmin Flores,
Erion Soloman, Jalin Manly,
Israel Ramirez

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Citations

Unsplash. (n.d.). Beautiful Free Images & Pictures. Retrieved December 02, 2020, from https://unsplash.com/
Are Georgia Car Insurance Rates Increasing?: The Zebra. (n.d.). Retrieved December 02, 2020, from
https://www.thezebra.com/auto-insurance/georgia-car-insurance/ga-car-insurance-rate-trends/
Top 10 Reasons to Buy a Chevy. (n.d.). Retrieved December 02, 2020, from
https://www.newsmyrnachevy.com/blogs/692/top-10-reasons-to-buy-a-chevy/
Saffo, P. (2014, August 01). Six Rules for Effective Forecasting. Retrieved December 02, 2020, from
https://hbr.org/2007/07/six-rules-for-effective-forecasting
Reeves, E. (2020, September 11). Is Dodge More Reliable Than You Think These Days? Retrieved December 02,
2020, from https://www.motorbiscuit.com/is-dodge-more-reliable-than-you-think-these-days /
Teague, C. (2019, November 16). Dodge Is Ranked the Most Reliable American Brand by Consumer Reports.
Retrieved December 02, 2020, from https://www.thedrive.com/news/31058/dodge-is-ranked-the-most-reliable-
american-brand-by-consumer-reports

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