EXTERNAL

ENVIRONMENTAL
ANALYSIS
FOR
ESTABLISHMENT
OF SUNRISE AT
BONDI IN USA

STUDENT NAME <>

INTRODUCTION
• The Sunrise at Bondi wants to establish its
Company venture in USA so that they can enhance their
growth and revenue.
• The company produces comfortable clothing
Product
that meets the requirement of beach lovers.
• The company chosen is USA because it has a
Country stable economy.
AIM AND SCOPE
Aim Scope
The main aim of the It covers market
presentation is to present selection,
the strategies that can be
used by the company so competitive analysis
that they can establish their and marketing mix
new venture in USA
successfully. strategies.
MARKET SELECTION
• Lifestyle segmentation tool is used for
Segmentation analyzing the market.

• The value chain can be enhanced using mass,

Targeting differential, micro strategies.

• effective decision making can be implemented

Positioning for making an effective decision,
MARKET ENTRY MODE
• Partnership with
established company and
Joint venture profit as well as loss is
shared.
• New business is
Franchising established by other
authorities.
COMPETITIVE STRATEGIES
Price skimming
Product line pricing
Relationship pricing
Market pricing
Penetration pricing
 RECOMMENDATIONS ON
MARKETING MIX STRATEGY

Four marketing tools

Product

are used for reaching Place

the potential Promotion

customers. Price
RECOMMENDATIONS ON
MARKETING MIX STRATEGY
CONTD.

Product • The quality of the final product is presented

so that needs of the customers is met.

• The transport must be available and

Place channels like such as export merchants,
agents can be used.
RECOMMENDATIONS ON
MARKETING MIX STRATEGY
CONTD.

Promotion
• Online marketing and direct marketing is
highly recommended for the company.

Place
• The prices must beat the competitors and
should be affordable by all income groups.
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