An American cable, satellite

QVC
and broadcast television
network, and flagship
shopping channel
specializing in televised
- Qurate Retail Group home shopping

By: Muhammad Afzal & Prerana Madiraju

QVC - Quality, Value, Convenience
QVC is a large worldwide retailer, consisting of 7 leading retail brands
which include the following:
How QVC differs itself from other businesses by:

● Reaching approximately 380 million

homes worldwide through 15 television
networks, multiple ecommerce sites,
social pages, mobile apps, print catalogs
and in-store destinations.
● They also rank #1 in video commerce, #3
in e-commerce in North America and #3
in mobile commerce in the U.S.
QVC operates as a business to customer (B2C) and is committed
to find new products and inspiration for its customers

QVC works as a for profit organization which has QVC Competitors:

several retailers that sell under QVC.
● Amazon
QVC generates its revenues through its vendors who ● Ideal World
bring on their products and customers who ● EVINE Line, Inc.
purchase them. ● Walmart
● BestBuy
A majority of their sales are acquired from their ● Target
major televised advertising. ● HSN (Former Competitor)
 How QVC Differentiates Itself From Its Competitors

QVC has had a strong presence in television broadcast since as early as 1986.
From this they have developed very strong brand recognition
and have business dealings in several countries.
(US, UK, Germany, Japan, China and Italy)

Differentiating Factors:

● Strong brand recognition

● Big influence in home shopping via television
● Accessible via T.V., Mobile platforms, Online
and Social Media
QVC Factors of Success & Stakeholders

Factors of Success: Stakeholders:

● Great influence within the television broadcast ● QVC stakeholders would include the business
sector itself, it’s employees, vendors, suppliers,
● Provide a good customer experience hence QVC customers, business sponsors
which stands for Quality, Value and Convenience
● They use T.V. and mobile & media platforms to
target a large group of consumers
● User friendly website and navigation
● Interactive online platforms
 Website Design and Navigation
QVC makes a great example in terms how their website is set up to deliver the best
experience.
Their competition are massive retailers like Amazon and Best Buy and so they must be
able to deliver just as good of a web experience as them if they want to compete.
Website Design and Navigation Cont.
Website Design and Navigation Cont.
Website Design and Navigation Cont.
Website Design and Navigation Cont.

https://www.qvc.com/New-Balance-x-Isaac-Mizra
hi-Live%21-Mesh-Lace-up-Sneakers---710.product
.A351732.html?sc=NAVLIST
Website Design and Navigation Cont.
QVC.com
 Website Design and Navigation Cont.
QVC is very well advertised. It does so through all its platforms, whether it
may be T.V., Social Media, Mobile App. They have made a customer base
across all platforms and are able to reach them through a variety ways to
highlight any upcoming events or special products on sale.

All the traits of Web Design (Structure, Content, Text, Graphics,

Presentation style, Navigation, Promotion), we believe, are the
foundation of a successful website. They all build off of each other
to make the website easily navigatiable and user friendly.
 Unique Features of the QVC Website
● QVC has immersed itself very well in web 2.0
technologies.
● QVC is engaged in blogs, and social media
apps such as Facebook, Twitter, Instagram,
Pinterest.
● QVC uses these additional web technologies
to improve their impact on their customers
and their shopping experience
● While QVC sells a wide variety of its
consumer products through live televised
shopping programs. They rely heavily on
these additional platforms to advertise
products and raise brand awareness.
● A unique feature about QVC is if you're
watching QVC tv online, they have a shop
now option for the product they are
presenting for a speed buy/quick checkout
 Website Metaphors and Target Audience
● QVC has a unique theme that works very well due to its
structure
● It’s light color theme which switches from a light color
to white space.
● How they make it work is by using the light colors to
promote bigger headings and special products/events.
The white space is used to show current products on
sale and the space is used effectively so customers can
identify and clearly read product descriptions
● Using this mix of color theme, it is easy to follow and
promote/draw attention to what they see fit
Recommendations for Improving the QVC’s Website
● Include a category for Kid’s and Women’s wear like “Men’s” in the category drop-down.
● Improve the search to have a type ahead feature like Amazon.
● Provide an option for the customers to provide feedback on all the products, not just few.

What’s Valuable to Others about the QVC’s website

● Customers can view the best deals, Clearance items and free shipping items right on the landing page.
● Customers can stream QVC TV directly from the website.
● With the amount of information that is provided on the landing page, I believe there is a great deal of
data gathering and data consolidation involved.
 The Ideal Team
Karen Etzkorn: CHIEF INFORMATION OFFICER (CIO) : She leads the team by bringing best in class
technology solutions.
Questions we would ask her:
- Is there a possible way to create a type ahead feature?
- How can customers provide feedback on all products and just not a few?
- How can we add sections for Women’s/ Children’s clothing on the search bar?

Mary Campbell: CHIEF MERCHANDISING OFFICER: She’s successful identifying and attracting several
strategic brands and concepts to QVC. Prior to QVC, Mary spent 5 years with Target in merchandising.
Questions we would ask her:
- Have you considered changing the toolbar to be more user friendly?
- How do you work with your team to accurately forecast upcoming trends?
- Have you considered using other colors in your overall color scheme for the website?
The End