BUSINESS TO CONSUMER

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Ecommerce Select product

Customers
Bank payment

Shipping Warehouse
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Types of B2C E-commerce

01
Products offered for sale with revenue on
sale . Storefront
(Retail shop)
02
Multiple retailers with revenue from
commission or space hire .

Types of Shopping Mall

b2c e-
commerce

04
Site facilitates transactions between
companies for a fee. Business Exchanges

03
Vendors or buyers pay fixed price
or percentage.
Auction
BUSINESS TO CONSUMER
Types of B2C models

1 E-retail or Tailing 2 Brick & Click Retail

It refers to retailing of It refers to combination of
consumer goods online a brick and motor shop
through a website with e-tailing

Types of B2C
models

1 2
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Content Types
Social Media

Mobile Content
E-Newsletters

In-App Content Videos

B2C Content
Types
Print Magazine Blog Posts

Micro Site Events

Brand Content
Tools
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B2C Characteristics Channel
Relatively simple – direct or
from retailers

03
04
Purchasing
characteristics
Low value, high volume or
high value, low volume.
May be high involvement

Proportion
01 of
adopters
Low to medium
with
access
05 02
Complexity
of –
Relatively simple
Product
buying
individual and influencers
characteristic
Often standardized items decisions
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8 Key Ingredients to Build a B2C Business Model

Value Proposition Why should the customer buy from you.

┘
Revenue Model How will you earn money .
┘
Market Opportunity What market space do you intend to serve and what is its size.
┘
Competitive Environment Who are your competitors ?
┘
Competitive Advantage What are your advantage over your competitors?
┘
Market Strategy How do you plan to promote your products ┘
Organizational Development
What type of organizational structure do you need in order to carry out the
business plan? ┘
Management Team What type of experience do you look for in your management team? ┘
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Customer Centric Business Model Customer-focused Strategy

• Who do we sell to ?
• What do we sell ?
Operational Excellence • Who do we compete
with ?
• What buying experiences Customer –Focused • How do we win ?
are we trying to create Operational
• In what processes must we Strategy
Excellence
excel?
• How do we leverage
information and technology
for competitive advantage?
• How do we institutionalize
feedback and learning

Customer –Focused
Organization and
Culture Organization and culture

• How do we organize for

success ?
• How do we create
customer –focused
attitudes and behavior?
• How do we fill skill gaps?
BUSINESS TO CONSUMER
10 Differences Between B2B & B2C Marketing

B2B
vs B2C

Sell products or services to companies Sell products or services to individuals

Make large scale sales Sell for personal consumption

Look for efficiency Look for promotions and entertainment

They want to have fun and be happy with

They want to be educated
their purchase

Need to resolve specific necessities Need to resolve basic necessities

Based on very long relationships Based on very short relationships

Decision making goes through They make emotional decisions

different levels

Few clients and large purchasing volume Many clients and low purchasing volume

Centered on logic and characteristic Centered on desires and benefits

Look to accomplish long term goals Want rapid and immediate results
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The Marketing Funnel : B2C VS B2B
B2C B2B
Search for information
AWARENESS Search for information

Buyers examine specific

Learn about products INTEREST product and reviews

Read reviews and Buyers share research on

compare products CONSIDERATION products and brands
with other stakeholders

Put product in cart INTENT

Buyer gets product demo

Review shopping cart Buyer gets contract

and go to check out EVALUATION
proposal

Sales transaction is PURCHASE Sales transaction is

completed completed
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How It is Different from B2C Marketing?
B2B MARKETING
• Small / Focused Target Market
• Features / Functional /
Education
• Rational ... mostly
• Less / Selective Media
Consumption
• Long Lead Time / Multi Step
Process
• Long Term Relationship
• Create and Support Demand
VS B2C MARKETING
• Large Target Market
• Benefits / Symbolic / Appeal
• Emotional ... mostly
• Multiple Touch Points
• Short Lead Time / Single Step
Process
• Instantly Interesting
• Drive Demand
BUSINESS TO CONSUMER
Major Business to Consumer Business Model
1. Portal

7. Community Provider

2. E-tailer /Storefront

6. Market Creater

B2C 3. Content Provider

5. Service Provider
4. Transaction Broker
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Provide Value to Their Consumers by Creating Content

01 Content should inspire

and entertain

Aims to create excitement

02 around products
and increase brand loyalty

Use content a away to position your

03 brand as a thought leader and
innovator

Must appeal to individuals

04 and their peers
BUSINESS TO CONSUMER
Enter Your Sub Headline Here B2C models : Advantage & Disadvantage

Advantage Disadvantage

• Time flexibility
• No location constraint • Security threats
• Less investment and • More competition
better returns • Low conversion rates
• Ease and comfort of • Technical glitches and
shopping failures
• No hassles of
middlemen
• Global reach
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Item display
& search
Background color,
picture and music

Recommendations
B2C Service
Social
Experience
network

Categorization

Comments
BUSINESS TO CONSUMER
B2C Buyers

Make buying decisions for individuals or

households
Purchase size is
small
One buyer may include some
influencers or other users
300 million people in the united
states; 100 million households

Located throughout the united states

BUSINESS TO CONSUMER
B2C Marketing Automation
Focus
Brand building

Method
Vendors Automatic
Bridge privy, belly, marketing programs
extract target, five to centralize
stars customer data and
improve campaign
engagement
B2C
Marketing
Automation Endgame
Goal Frequency
More revenue compression
,better loyalty
program,
increased brand
capital, higher
redemption rates.
Features
Email + social marketing .
In store capture ,loyalty
nurturing ,reputation
management
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Self-Support B2C
model

Comprehensive self – Vertical self –support

support B2C platform B2C platform

“Direct mail” and The platform focuses

“bonded area on a certain product
import” models

Good management on Strong management

supply chain and logistics on products

Business development will be Huge funds and investment

affected changes in the industry in the early stage