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  • PUMA Company Analysis

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    Chitrank Pande
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    This document contains a presentation by Group 6 on PUMA. It includes PUMA's mission to be the fastest sports brand in the world, its vision of a safer, more peaceful world, and its values of confidence, joy, bravery, and determination. It outlines PUMA's global presence, operations, financial analysis showing growth in Asia Pacific sales from 2014-2018, and a SWOT analysis. It also discusses PUMA's marketing advantages and reasons to work with the brand.

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    PUMA Company analysis

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    This document contains a presentation by Group 6 on PUMA. It includes PUMA's mission to be the fastest sports brand in the world, its vision of a safer, more peaceful world, and its values of confidence, joy, bravery, and determination. It outlines PUMA's global presence, operations, financial analysis showing growth in Asia Pacific sales from 2014-2018, and a SWOT analysis. It also discusses PUMA's marketing advantages and reasons to work with the brand.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    88 views7 pages

    PUMA Company Analysis

    Uploaded by

    Chitrank Pande
    This document contains a presentation by Group 6 on PUMA. It includes PUMA's mission to be the fastest sports brand in the world, its vision of a safer, more peaceful world, and its values of confidence, joy, bravery, and determination. It outlines PUMA's global presence, operations, financial analysis showing growth in Asia Pacific sales from 2014-2018, and a SWOT analysis. It also discusses PUMA's marketing advantages and reasons to work with the brand.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

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    Presentation by Group 6

    Apurva Mishra UM19325


    Chitrank Pande UM19343
    Monalisa Modi UM19355
    Mohita Mohapatra UM19353
    Srusti Suman Mohanty UM19370
    Sushree Janavi UM19384
    Sweta Dash UM19389
    Viraj Vijay Harmalkar UM19396
    Mission, Vision & Values
    Mission Vision
    Forever Faster - to be the Fastest
    presen Safer, more peaceful and more
    Sports Brand in the World. creative world than we know today.
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    SWOT

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    Values
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    BE CONFIDENT BE JOYFUL
    Whatever we do, we do with We live to play the game. For us,
    conviction. We make strong sport is more than winning at all
    statements, we are bold and we costs. We revel in the pure joy of
    believe in ourselves. sport competition and play.

    BE BRAVE BE DETERMINED
    We’re never afraid to take risks. Nothing comes between us and
    We trust our instincts to make realizing our dreams. We believe
    unexpected choices that push success is an endless pursuit to
    sport forward. improve ourselves and how we play.
    Global Presence and Operations
    Global Presence:
    • Built its global presence by believing in the potential
    • Invested heavily on sponsoring top football teams.

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    ‘Future is female’ campaign

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    • Entered into a multiyear partnership with NBA

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    • Strategic tie up with Shop X’s to establish presence in over 1,500 retail
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    outlets in tier II markets

    Operations:
    • Have differentiation strategy in business operations
    • Having more brands in the portfolio is not the focus
    • Focussing on improvement of product engine, optimization
    of distribution quality to increase speed of delivery
    • Building on IT to focus on data driven marketing
    • Launching a greater number of online and physical stores
    Financial Analysis
    ASIA PACIFIC SALES
    1200

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    Axis Title

    400
    Gross profit/Gross profit margin
    200
    2.5 48.5%
    0 48.0%
    2014 2015 2
    2016 47.5%
    2017
    2018 47.0%
    1.5
    Axis Title 46.5%
    46.0%
    1
    45.5%
    ASIA PACIFIC SALES
    0.5 45.0%
    44.5%
    Asia Pacific Sales (2014 – 2018) 0 44.0%
    2014 2015 2016 2017 2018

    sales margin
    SWOT
    1. High growth rate
    S 2. Excellent marketing strategies

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    3. Innovative R&D

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    1. Heavy competition

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    W 2. Weak financial conditions (as compared to competitors)
    3. Lack of Customer Loyalty

    1. New Product Line


    O 2. Promoting Physical Activities
    3. More sponsorship

    1. Minimal Expansion
    T 2. Existing and upcoming brands
    3. Imitation of the brand are increasing
    Marketing advantages
    • Affordable Pricing​
    • Vast product range. Main producer of driving shoes and race suits​
    • Provide short term incentives that encourages more purchases and trials of

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    products​

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    • Collaboration with famous designers such as Alexander McQueen,

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    Yasuhiro Milharaand etc.  ​
     

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    • More focus on women buyers ​ ​
    • Different sports-based marketing like sponsoring Ranji trophy ​

    Why Work with PUMA?


    • Strong employee values which brings Puma to life and the undeniable joy of working
    together​
    • Healthy Female : Male = 48 : 52​
    • Work-Life balance with flexible working hours ​
    • Ample opportunities for Learning and Self Development​
    • Positive impact on Social and Physical environment Promote sports & health​, encourage
    Education, Equality and Non-Discrimination​and Protect the Environment​
    US
    RUNNING WITH
    THANK YOU FOR

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