Ariel Detergent

Analyzing of its consistent with

consumer Learning concept
Elements Of
Consumer
Learning
MOTIVES:

Through this commercial, ARIEL is proven to be effective

at removing tough stains, which is the primary reason
consumers buy laundry detergent and because of the
pandemic we need to improved our cleaning materials as
part of our hygiene and protection of ourselves. Their
commercial is timely and the product is really proven and
tested of so many consumers And when it comes to
Emotional Connection, This commercial appeals to the
sentimental side of women specially to the mothers,
who are typically responsible for the household laundry.
 CUES:
Keep yourself and body clean to avoid
any disease, not only by taking a bath
every day, but you also need to change
your clothes every day and do the
laundry. and thats the sign that you need
to buy ariel detergent to wash your worn
clothes, since ariel is one of the trusted
product when it comes to laundry you
can be sure that your clothes will be
clean when you use it . Celebrities also
has a big impact to attract consumers to
buy a product because they themselves
use it. Also their packaging, different
variation that surely people
love, affordable price and their tagline
"Removes tough stains".
 RESPONSE:
  Not beacuse that it was said in the
commercial or in the product
description that the product is only for
laundry, it can only be used for
laundry, No, in Philippines, because of
being strategic and " Matipid "of some
filipinos, ariel detergents can be used
in any various things and situation like,
washing a car or vehicle, cleaning an
area like the kitchen, parking garage
and it can also be used as floor soap
when you mop and many more. Thats
why many people patronizing ariel and
the effectiveness of the product not
only in clothes but also in many things
mentioned above.
 Due to the satisfaction of ariel detergent to
consumers because apart from being
effective, it is easy to find in any grocery
store map or sari sari store and the price is
affordable for the consumer so it is enjoyed
REINFORCEM over and over again and also because there
ENT: are many variations which is popular with
consumers because they have so many
options.
that instead of trying another product, they
will stick to the product because ariel have
many variants