CASE STUDY 7-S

FRAMEWORK
BUSINESS CASE STUDY
APPLE INC. VISIT @ 2020

B
Present By EDBM-UK Diploma(Thailand Group)
CASE STUDY (1) STAFF
 Apple Inc. employs 137,000 full-time employees.

 Approximately 46,200 of full-time employees work in retail segments.

 Apple Inc. creates the working place, good environment and other basic
needs to satisfy their employees.

 Instead of promising career progression, Apple Inc. concept is for

employees to own their career.

 Apple Inc. provides employees with unique employee benefits:

Employee Discount, Maternity Leave.

 Apple Inc. provide free snacks for employees during working time.

 Apple Employees have option to work from home.

CASE STUDY (2)SKILL
 Apple values the skills of creatively and innovativeness.

 The HR of Apple Inc. works towards maximizing the returns on investment by

minimizing the financial risks while capitalizing on human capital.

 Apple provide opportunity for on-the-job training and development, encourages

employees to learn on the job to advance their skills.

 Apple provide opportunities of equal employment regardless of gender, race,

ethnicity or disability.

 Apple has also expanded professional development opportunities for workers

through Supplier Employee Education and Development (SEED) program.

 Apple provide actual learning experiences to develop their skills to equip them
for future employment opportunities.
CASE STUDY (3)STYLE
 Steve Jobs built Apple Inc. by ignoring traditional management advice.

 Apple has Achievement oriented leadership style.

- Offering rewards for achieving performance goals
- Clarify paths towards their goals
- Removing obstacles to performance

 Democratic Leadership Style is the main leadership style extensively

existed in Apple Inc.

 CEO Tim Cook engages in discussions and consolations with board

members and stakeholders to make strategic decisions.

 Apple inspires employees to sort things out on their own and assure to
learn from their mistakes to develop resilience and self-reliance.
 CASE STUDY
(4)STRUCTURE
 Overhead view of Apple Park located in Cupertino, California.

 Apple operates 510 retail stores worldwide.

 Apple Organizational structure is hierarchical structure.

 Apple Inc.’s corporate structure is the combination of workforce

groups, resources and interconnections.

 Apple is an example of a business with a centralized management

structure.

 Apple is a public company. The company’s motto is think different.

CASE STUDY (4)STRUCTURE
 Every piece and part of Apple’s products stems from all over the world.
-Gold from Peru, copper from Chile, along with many other countries
go into its production.

 Apple (APPL) is Apple’s biggest supplier.

 The biggest Apple Store in the world is the Nanjing East store in
Shanghai.

 All in-store repairs of Apple products are carried out by “Geniuses”,

formerly known as Mac Geniuses.
CASE STUDY (5) SYSTEMS
 Apple Inc. actively engages in the validation of the
Corecrypto.

 Apple has received ISO 27001 and ISO 27108

certifications for implementing Information Security
Management System (ISMS).

 All Apple manufacturing sites are ISO 14001 certified

worldwide.

 Apple certification programs are IT professional

certifications for Apple Inc.’s products: they are designed to
created a high level of technical proficiency among
Macintosh service technicians.

 SOP for Apple Inc. specially formatted to look great on

Apple device.
CASE STUDY (5) SYSTEMS
 Apple has a structured Environment Management System (EMS).

 According to Apple’s 2018 Environment Responsibility Report

released today, the company is focusing on climate.

 Apple business operations rely on a wide range of system that

include but not limited to employee selection and recruitment,
employee performance appraisal, team development and
orientation system.

 The design process at Apple is not over when manufacturing

begins but Apple iterates the design throughout manufacturing.

 In modern, Apple Inc. uses machine to reduce the employee

production.
CASE STUDY (6) STRATEGY
 Apple Inc. pursues differentiation business strategy with a particular
focus on the design and advanced features and capabilities of
products.

 Apple business strategy involves the creation of a sort of closed

ecosystem.

 Apple Inc. put greater emphasis on services divisions of the business

and more investments on research and development of new products
and services.

 Innovation is one of Apple Inc.’s business strategy to produce devices

with bring technology revolution.

 Manufacturing strategy is to expand the market and lower the

production cost and establishing production factories and Apple Stores
around the world.
CASE STUDY (6) STRATEGY
 A plan for selling devices through installment plans and store-within-
store concepts.

 The core idea of Steve Job is providing technology for the customers’
needs and wants, install innovative features and capabilities in the
products and making customers to want Apple products.

 Rarely uses sales promotions as marketing strategy.

 Introducing the products in popular shows or placing them in

possession of a celebrities may make it more noticeable to
customers.

 Hosting new products launch event annually.

 Apple leverages is its community – create fan groups and generate

query between different parties.
CASE STUDY (7) SHARE-
VALUE
 Organization runs with core value.(One person, one computer)

 Organization has the principle as one of their core value try to provide a
dynamic platform to the employees, where they can explore their creatively,
skills and further enhance themselves.

 Apple provided educational programs to more than 3.6 million supplier

employees since 2008.

 In 2017, Apple trained more than 3 million supplier employees on their rights,
including local labor laws and Apple Supplier Code of Conduct.

 Under the leadership of Denise Young Smith, Apple has expanded its employee
benefits programs to a considerable extent.

 Apple has launched a group of health clinics called AC Wellness for its
employees and their families.
CASE STUDY (7) SHARE-VALUE
 Apple emerges as the only company that has been awarded with a
Clean Energy Index of 100% according to Greenpeace’s Clicking
Clean Report.

 Apple’s Corporate Social Responsibility (CSR) : Supporting Local

Community.

 Apple also responded to natural disasters. These include raising USD

1 million to help the victims of Hurricane Maria and USD 2 million to
help the victims of Hurricane Harvey and Irma in Puerto Rico.

 In 2018, more than 250,000 hours volunteered and more than USD
125 million donated to organizations around the world within the scope
of “Global Volunteer Program”.

 Apple aims to contribute to transition 1 million acres of forest, across

five southern provinces, into responsible management by 2020.
CASE STUDY BY THAI GROUP 3 (EDBM+UK)MESI STUDENTS

Mr. Win Aung

Ms. Hsu Lay Nwe

Mr. Aung Aung

Ms. Khing Zin Thet

Mr. Min Khant Maung

Ms. Shwesin Tun Maw
Mr. Phyo Min Hein

Mr. Myat Thu Htike

Ms. Phyo Pyae Yadanar Sithu

THANK YOU