Group 1

Aditya Kabra | 2020MBA002

HANDLOOM INDUSTRY
Aman Wat | 2020MBA006
Shalaka Kirane | 2020MBA026
Simran Jashnani | 2020MBA044
Sonal Chundawat | 2020MBA045
Vishnu Vardhan | 2020MBA053
VALUE CHAIN

Dyeing

Weaver or Warping
Unit

Weaver
 STAKEHOLDER MAPPING
• Master weavers (entrepreneurs)
• Independent weavers
• Dyers
• Raw material suppliers
• Designers
• Traders
• Retailers
• Creditors
• Cooperatives
 STAKEHOLDER ANALYSIS
Stakeholders Category Attributes Influence
Master weavers Dominant Power + Legitimacy LOW HIGH
Independent Dependent Urgency + Legitimacy Weavers Retailers
Weavers
Raw Materials Master Weavers
Dyers Dependent Urgency + Legitimacy Suppliers

HIGH
Raw Material Demanding Urgency
Suppliers

Importance
Designers Discretionary Legitimacy Dyers Traders
Creditors Designers
Traders Dangerous Urgency + Power
Cooperatives
Retailers Definitive Power + Legitimacy +

LOW
Urgency
Cooperatives Dormant Power
Creditors Dangerous Power + Urgency
PROBLEM TREE
Rising input costs (prices of yarn, dyes chemicals other inputs)

Credit problem (Poor financial conditions hence difficult to obtain credits)

Inadequate research and development

Marketing bottlenecks ( Unorganized sector| non availability in tier 2,3 cities, high prices)

Lack of modernization

Poor infrastructure

Lack of reliable data

 SOLUTION TREE
• Civil society to provide skill development and adopting modern
techniques for designs patterns dying, e-trading 
• Use of solar powered machinery to bring automation 
• Schools, hospitals, etc should be encouraged to procure handloom
items. Thus, increasing local demand and generate rural employment
• Use of technology for activities like bookkeeping
• Geographical indication (GI) Patenting, e-marketing
 GOALS
1. To procure solar powered power looms and give it to NGO, who can
rent it to select group of weavers at a very nominal fare and use the
money for the day to day operations of the NGO.
2. To educate the people at all stages of the value chain about the
various government schemes.

NGO Weavers

Company
Educational
Institute Value chain
 OBJECTIVES
•Providing solar powered power loom machineries to a segment
of people who couldn’t afford to get it or apply for government
scheme.

•The rents collected from the weavers can be used to cover the
operating costs of the NGO.

•Tie-up with educational institutions to educate the people

associated in the industry about available government schemes.
 EXPECTED OUTPUTS
• Creating 75 independent micro entrepreneurs and
developing a sustainable source of income.

• Help them with the procurement of raw materials and

provide a market space to sell.

• Students can support the workers at various stage with

applying for government schemes and tracking it, while also
ensuring the workers receive it.
INPUTS
• Power Handloom price - Rs. 2,00,000 * 75 = 1.5 Crores

NGO will be shortlisted to manage the handlooms rent and its

operations.

• Educational Institution - Rs. 50,00,000 

Will cover travel, food and accommodation of students to organise
awareness camps.