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  • Title Lorem Ipsum: Sit Dolor Amet

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    Unilever has seen increasing market share in the Indian market, growing from 18.4% in 2005 to 15.5% in 2009. Lifebuoy soap sales in India have also increased steadily, with revenue reaching $136.4 million in 2009. To continue growing its market share, Lifebuoy launched several rural outreach and education programs, including the KKD Rural Outreach program, which focused on reaching homemakers, and a partnership with the Madhya Pradesh government to introduce handwashing in schools. It also launched an Urban School Initiative to promote the use of Lifebuoy liquid handwash in schools.

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    Unilever has seen increasing market share in the Indian market, growing from 18.4% in 2005 to 15.5% in 2009. Lifebuoy soap sales in India have also increased steadily, with revenue reaching $136.4 million in 2009. To continue growing its market share, Lifebuoy launched several rural outreach and education programs, including the KKD Rural Outreach program, which focused on reaching homemakers, and a partnership with the Madhya Pradesh government to introduce handwashing in schools. It also launched an Urban School Initiative to promote the use of Lifebuoy liquid handwash in schools.

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    4 views4 pages

    Title Lorem Ipsum: Sit Dolor Amet

    Uploaded by

    rahul
    Unilever has seen increasing market share in the Indian market, growing from 18.4% in 2005 to 15.5% in 2009. Lifebuoy soap sales in India have also increased steadily, with revenue reaching $136.4 million in 2009. To continue growing its market share, Lifebuoy launched several rural outreach and education programs, including the KKD Rural Outreach program, which focused on reaching homemakers, and a partnership with the Madhya Pradesh government to introduce handwashing in schools. It also launched an Urban School Initiative to promote the use of Lifebuoy liquid handwash in schools.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    Unilever Indian Market Share

    2005-18.4%

    1997-15.4%
    Title Lorem
    2009-15.5%

    2001-12.1%
    Ipsum
    SIT DOLOR AMET
    Lifebuoy revenue in India
    Indian Soap
    Market: 2009
    $880 Mn $136.4 Mn
    -2005 2005-07
    $154.88 Mn
    2005
    $161.92 Mn
    2004
    $147.2 Mn
    2003
    $122.67 Mn
    Lifebuoy’s
    global sales

    2015
    €1 billion(forecasted)

    2010
    €408 million
    Urban
    KKD Rural MP
    School
    Outreach Partnership
    Initiative
    Similar to the partnership formed between
    Brand managers of various Unilever A program on the urban schools that
    Indonesian government in Jakarta, a
    brands came together to build a team of focuses on the Lifebuoy’s Liquid hand
    handwashing program was launched in
    people that would be able to reach the wash, to make use of its higher margin
    schools of Madhya Pradesh in partnership
    rural market with their products and revenue potential.
    with the government.

    HUL was involved in various activities


    Lifebuoy’s KKD program had like training and supply of products in This marketing initiative was aimed at
    resemblance to their previous rural schools where the MP government granted children in the urban markets to increase
    outreach program “SC” – but they were access, but the materials were not branded the use of Liquid hand wash over the
    focusing on the homemakers this time. with Lifebuoy’s name as the government traditional bar soaps.
    restricted it.

    The Indonesian model of interactive and


    The program would target a total of educational programs involving several
    The program included many media
    900,000 students across 5700 government activities were adopted for the school
    activities that were new to the rural
    schools using the proven Indonesian children. It was expected that the children
    segment.
    model. would take home the lessons and
    influence the household.

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