A

COMPREHENSIVE PROJECT REPORT ON

“A STUDY OF CONSUMER
PERCEPTION TOWARDS
GUJARATI NEWSPAPER.”

Submitted to:-
Shri Jairambhai Patel Institute of Business
Management and Computer Application
Gujarat Technological University
Ahmedabad
In partial Fulfillment of the Requirement of the
award of the degree of Master of Business Administration (MBA)

Under the Guidance of

Dr. Shahir Bhatt
Prepared by:
Hardik Sorathiya (137690592126)

MBA (Semester - III)

Batch 2013 – 2015
 Dhivya
D Sujitha A
Priyatharesini
 INTRODUCTION

What is "News"?
• Some preliminary remarks are in order on the subject of just what "news"
is, anyway. We normally think of news as a particular kind of historical
reality, which could probably be defined analytically.

• There are now 188 countries, 5 billion people, and thousands of

things that "happened" yesterday. Only the ones that actually made the
paper became news.

• Our second preliminary point is that there is no necessity of thinking of

news as daily. It used to come along irregularly when people, exercising
their own judgment, decided that something they heard was unusually
interesting or important.
1.
History of Print
The history newspaper in India began in 1780, with the publication of the Bengal Gazette
from Calcutta. Media
2. James Augustus is considered the "father of Indian press" as he started the first Indian
newspaper from Calcutta, the `Bengal Gazette` or `Calcutta General Advertise` in January,
1780 which was a weekly publication.
3. In 1789, the first newspaper from Bombay (now Mumbai), the `Bombay Herald` appeared,
followed by the `Bombay Courier` in the following year. Later, this newspaper merged with
the Times of India in 1861.
4. The first newspaper published in an Indian language was the Samachar Darpan in Bengali
on May 23, 1818.
5. The first Hindi newspaper, the Smachar Sudha Varshan started its circulation in 1854. Since
then, the prominent Indian languages in which newspapers had been published over the
years are Hindi, Marathi, Tamil, Malayalam, Telugu, Urdu and Bengali.
6. In 2005, the total number of newspapers and periodicals published in India was around
41705, which include 4720 dailies and 14743 weeklies.
7. India consumed 99 million newspaper copies as of 2008, making it the second largest
market in the world for newspapers.
 THE LEADING DAILY
NEWSPAPER NEWSPAPER LANGUAGE
Aj Hindi
Anand Bajar Patrika Bengali
Bharyman Bengali
Daily Thanthi Tamil
Dainik Jarran Hindi
Dainik Bhaskar Hindi
Dinamalar Hindi
Eenadu Telgu
Gujarat Sam char Gujarat
Hindustan Times English
Indian Express English
Lol Satta Marati
Malayalam Manorams Malayalam
Mahru Bhumi Malayalam
Nav Bharat Hindi
Navbharat Times Hindi
Punjabi Kesari Hindi
Sakal Marathi
Sandesh Gujarat
The Economic English
The Hindu English
The New Indian Times English
The Times of India English
 WORLD LARGEST DAILY
NEWS PAPER NEWSPAPER: NATION
Asahi Shimbun Japan

Bild Australia

Billd Zeitung Germany

Chunichi Shimbun Japan

Gongren Ribao China

Manichi Shumban Japan

Nikhan Keizai Japan

People’s Daily China

Reference News China

Sikuan Ribao China

The Mirror/ Daily Record Britain

The sun Britain

Yomiuri Shimun Japan

 HISTORY OF INDIAN NEWS PAPERS IN GUJRATI LANGUAGE

DainikBhaskar
DainikBhaskar is a Hindi-language
daily newspaper of India published by Bhaskar Group. It was
started in year 1958 from Bhopal, the capital city of Madhya
Pradesh. Its is owned by the Agrawal family in Bhopal and its
current national editor is Shravan Garg.

GujratSamachar :
Gujarat Samachar (meaning Gujarat News) is a Gujarati language
daily newspaper in India. It is a leading paper in the Indian state
of Gujarat, with the reported highest average readership in the
state (4.5 million) as of September 2012.
SANDESH

Sandesh started its journey in the world of Journalism in 1923. Since than it has
flourished into 7 editions and has played a critical and vital role in the up liftment and
welfare of five corer Gujaratis. It covers the latest news and deals with the day to day
situation with equanimity and fare judgment .Sandesh provides information and
entertainment through its supplements dealing with almost all the subjects.

The Sandesh Limited is a listed and public limited company with Head Quarter at
Ahmedabad. Till 1984, Sandesh was a single edition newspaper published from
Ahmedabad. Then under expansion programme new editions were launched
Baroda, Surat, Rajkot, Bhavnagar,Kutch& Mumbai in 1985, 1989, 1990, 1998, 2011
and 2014 respectively.
Prominent newspapers in India
 RESEARCH
METHODOLOGY
OBJECTIVES OF THE STUDY
To know the satisfaction level of readers towards Gujarati news paper.
To know which type of news and supplementary are prepared more by the
reader in Gujarati news paper.
To provide information to company about why reader prefer news paper as
advertising
media.
To know why people prefer Gujarati news paper whether
for Its local news coverage , Price ,Advertisement.
To study consumer behavior of daily newspaper reader
To find out expectation of readers in current scenario &
also find out the factor influencing
brand loyalty.
To study the consumer preference towards The Gujarati
Newspaper.
To know the consumer preference towards supplement
issued by the Gujarati Newspaper.
 Method of
Research
Questionnaires:
Interviews:

The project was carried in Gandhinagar, Rajkot ,

Baroda, Ahmedabad with sample size of 300 readers.
 RESEARCH
M ETHO
Research DOLOGY
Design
Research Design is descriptive as well as analytical.

 Primary data collection

Primary data was collected with the help of a structured questionnaire. The
questionnaires were administered to the selected 300 respondents.

 Technique of data collection

The questionnaire has been designed and used to collect the needed primary data.
Both
open ended and close ended questions were used.

 Area of the study

The study on consumer preference towards has been limited to consumers located in
Gandhinagar, Rajkot , Baroda, Ahmedabad
 Period of the study
The period of the study covers 6 weeks (march 2015).

 Sources of Data
The validity of any research is based on the data collected for the study. The present
research is based on both primary as well as secondary data. The primary data is collected
from the selected sample respondents in the study area. Simple random sampling method
 Questionnaire
 It was the main tool used for collecting the first hand information from the
respondents. Hence, great attention was given to construct the questionnaire. The
questionnaire was prepared with the help of the research guide. The questions were
framed in a sample manner, capable of being answered easily and quickly by the
respondents.
 The study also consists of secondary data, which are collected from
magazines, newspapers and journals and also website.

 Sample Size
The sample size selected for the study is 300 respondents. The respondents
are selected by simple random sampling method.

 Sampling Techniques
Data on the various aspects directly and indirectly related to the investigation were
gathered through questionnaires to the respondents. The questions are necessary to
ensure the reliability of the information. The questions were simple to understand so
that information can be collected from various respondents easily. It should be seen
that parties are not biased or prejudiced and are mentally sound.
 DATA COLLECTION/SOURCE OF
DATA
• Business man
• Self Employed and Private Sector Employment
• Govt Employee
• Academician
• Students
• Home

SAMPLING

Sampling unit
Sample for the study was taken from five cities namely Ahmedabad, Gnadhinagar, Rajkot,
Vadodara. These are the major cities in terms population of Gujarat and also offered diversity in
the demographic profile. Sampling Frame Since the universe constitute a large numbers people
who could be the viewer of newspaper of consumer behavior
 LIMITATION
S
Time is the major constraint of the study.

Since sample is only 300 which is not a true representative 0f

the population as a whole.

Level accuracy of the result of research is restricted to the

accuracy level with which the customer have given the answer
and the accuracy level cannot be a prediction.

The survey is not done throughout the census.

 DATA ANALYSIS AND INTERPRETATION

1.
SEX EDUCATION
Male 189
Female 111 Primary- 17
Secondary-28
Total 300 Post – Secondary-
42 College-58
2. AGE University-52
Post Graduated-
GROUP 72 Other-31
18-25- 107
26-35-110
36-45-52
ABOVE 46-31
 Findings of the
Study
1) The determinant factor is selecting a particular newspaper and age
groups of
the respondents are dependent.

2)The kind of newspaper which read and the occupational level of

respondents
are dependent.

3)63% of the readers are male. This explains that men community must
more concentrate to promote and popularize this newspaper.

4)Age between 20 - 40 has got maximum readers coming to 32%. The

maximum
readership is between the age group of 20-40.
5)30% of the respondents are agriculturist.

6) 55% of the respondents are the subscriber of the Divyabhsakr newspaper.

7)24% of the respondents are subscribing Sandesh newspaper due to impartiality.

8) 95% of the respondents know about the Gujarati newspaper by self.

9) 42% of the respondents are satisfied with the quality of the newspaper.

10)52% of the customers got the newspaper through newspaper agent.

11)78% of the respondents are willing to maintain long term relationship with
gujarati
newspaper.
12)80% of the respondents have expectation from gujarati newspaper newspaper.

13)44% of the respondent’s rate gujarati newspaper is good.

14)58% of the respondent’s opinion is sports column is more attractive.
high quality product, low pries
service provided by press is
good high production capacity
strong reputation in market

conflict between employees

more priority is given to
missing its budget is on
monthly basis
To Increase customer focus
To cover global market
To get more contract for
production

Close competitor
Price rising of Chemical, wasted oil, wasted paper is
increasing continuously
 RECOMMENDATION
Informative article should
be added.
With the existing constraints of printing the publisher can try to improve the
paper quality and printing style to have more circulation.

To add more sports news, educational news and local

news. To add more pages in the Sunday special

publication.

Newspaper will be delivered at proper time.

The Gujarati Newspaper publication should concentrate more on its features

and news of the newspaper. They have to increase the quality of the
newspaper to complete with its competitors.
 CONCLUSION
In today’s competitive business Environment Company will maintain and attain the
Changing needs and wants of readers, they can differentiate a Company’s service
and develop customer loyalty, helping to sustain profitability in coming days.

What customer wants needs to write in news paper and different different type media
To print in news paper and present what customer need and wants to write it. For
example unemployment people more than in city or place, to news only employment
to more than call form news to write in news paper.

As I completed my Major Concurrent Project in gujarati news paper in Gujarat on

topic “Customer perception to word newspaper” has given a practical picture of
overall function of the unit.
 REFERENCES
Books

Encyclopedia, The world book, volume 14

Encyclopedia, Britannica, Napoleon Ozonolysis, volume 16

Gupta, s.p., “ Statistical methods”, s.chand & sons, New

Delhi Kothari, C.R, Research methodology, methods and

Techniques
Research paper :-
We have done through 120 research
paper.

Websites:-

www. Worldpressinstitute.org
www. Presscounsil.nic.in.
www.rni.com
www.allindianewspaper.com
www.newswatch.com
www.shudhganga.com