FEASIBILITY

STUDY
FEASIBILITY STUDY
A systematic inquiry to determine whether a
specific business undertaking could be
implemented at a certain acceptable profit
level.
 Marketing Study

Technical Study
PARTS OF
FEASIBIL Management Study
ITY
STUDY Financial Study

Social Desirability
Marketing Study

Is there any EXCESS DEMAND?

YES NO
Investigate the
competitive Abandon
position of the
firm in the
industry.
Marketing Study D. Demand and Supply Analysis
Chapter II - Historical and Projected Analysis
A. Product Description
B. Demand Analysis – QUESTIONNAIRE
1. Historical Demand
2. Projected Demand (for next 3 years of operation)
- Arithmetic Straight Line Method of Projection
C. Supply Analysis
1. Historical Supply
2. Projected Demand (for next 3 years of operation)
- Arithmetic Straight Line Method of Projection
Marketing Study
Marketing Study
Demand and Supply Analysis
Marketing Study
Marketing Study
Marketing Study

3 years
projection
QUESTION
NAIRE
Feasibility Study Quick Market Survey
(Insert Intro statements. Remember that this will be answered by your target market and NOT the suppliers)
1. Are you willing to buy ____________?
A. Yes
B. No

2. How often per week do you intend to buy with the specified prices given below?

Price How often? Per

week

___ once
___ twice
Php 100.00 ___ thrice
___ everyday
 

___ once
___ twice
Php 200.00
___ thrice
___ everyday
QUESTION
NAIRE
3. This will be available in ______________. Where else do you want this to
be available?
A.(insert option)
B. (insert option)
C. (insert option)
D. (insert option)

4. What other products are you willing to try?

______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
_____________________________________________

(Insert “Thank you” statements)

Note: Strictly, get at least 400 responses. Ask your adviser for guidance for
“multiple location” projects.
Marketing Program

A.Market Promotion
B.Product Management
C.Distribution System
D.Market Positioning
E.Competitive Positioning
Technical Study

Feasible if…
the resources required are available on a
long term basis and at a reasonable cost to
produce the product at the best possible
quality acceptable to the consumers.
Management Study

Feasible if…
the organizational set-up carry out its
functions effectively and that qualified
persons under the circumstances are available.
Financial Study

Feasible if…
the financing shall be available at a
reasonable cost and that the project shall
enjoy a good financial support and is deemed
profitable.
Social Desirability

Feasible if…
that reasonable economic benefits will
accrue to the people living in the community
and its vicinities, otherwise, give up the
project.