Marketing Update | September 2020

1st October 2020

 Marketing Update

1 BRANDING & COMMUNICATION

2 LEAD GENERATION

3 DIGITAL

4 SALES SUPPORT

5 EVENTS & ACTIVATIONS

6 IFS APPLICATION SUPPORT

Build positioning and visibility for business growth

 September Update

LEAD GENERATION DIGITAL MARKETING

 Data build activity
 Americas, Africa, Australia, Western
Europe, Saudi Arabia
 Target to team – 8 SQL / month
 Achieved – 0 SQL for July
 Leads in pipeline
 Pan Marine, Egypt
 Eswatini Railways, Mbabane
 C. Steinweg Group, SA
 Kanoo Terminals Services Ltd., Saudi
Arabia
 IFS ANZ initiative
 Creating DBVA for IFS+Envecon
 White paper discussion closed from our
end, awaiting publish date from IFS team
 Initiated discussion with IFS Africa
 LinkedIn Posts
 Creative making & Content writing
 Posting
 3 Posts, 59 new followers
 Crossed 800 followers' mark
 Ports & Terminal Technologies group:
 2 posts
 2533 to 2674 members
NEW WEBSITE
 Website revamp
 Website is Live!
 Communication sent out to
 Customers- LinkedIn & Email
 Prospects- LinkedIn & Email
 Employees- LinkedIn, Email &
Workplace
 September Update

OTHERS
04  Zippy Login Page
 Shared creatives for zippy login page
 Page is live

 Event Participation
 Participated in CII - Exim Bank Digital
Conclave on India - Africa Project
Partnership held from 22 - 24 Sept 2020
 Participated in CII 4th Indo – Dutch Forum
28-29th Sept 2020
 Marketing Dashboards

LEAD GENERATION DASHBOARD

New
New Opportunity generated No. of demo No. of
Contact MQL SQL
companies in Dollars given closures
Person
 123 368 2 0/8  - 3  -
           

DIGITAL MARKETING DASHBOARD

New LinkedIn New Page Followers / LinkedIn LinkedIn Connections

New Website Leads
Posts Total Followers Connections sent accepted

3 59/845 135 54 0
         
 LinkedIn Posts
Website Launch Post Product Post
LinkedIn Posts
Product Post
 October Plan
LEAD GENERATION DIGITAL MARKETING
 Data build activity  LinkedIn Posts – Creation and Posting
 Americas  Planned activities:
 Africa  Product specific post
 Australia  Billing
 Western Europe  TOS
 Saudi Arabia  IFS
 Emails to new contacts & LinkedIn requests  Topical day post
 Content development
 IFS ANZ Initiative  Creating industry related questions
 Coordination with IFS  Prioritize the posting sequence
 Marketing – Whitepaper, Website  Write content
banner  Publish
 Industry Events Participation
 Look for participation in Industry specific events
 CII & other forums NEW WEBSITE
 SEO tracking
 Blog creation
 Case Studies creation
 Any one per month
Thank You