WRITING STRUCTURE OF

BUSINESS PROPOSALS
Name : Gusnita
Class : XIII Chemical Analysis
Date : Tuesday, 24th of August 2021
1. DEFINITION OF BUSINESS PROPOSAL
• Definition Business Proposal, according to the WIX
Encyclopedia, a business proposal is a business plan document
written by a company to convince potential investors or clients to
provide a certain work contract. The business proposal contains a
complete description of the business being undertaken.
• The definition of a business proposal according to the Big
Indonesian Dictionary (Book KBBI) is a plan that is outlined in
the form of an activity plan in written form and explained in a
systematic and detailed manner. Proposals are generally used as
work guidelines or references in the implementation of planned
activities.
2. Cover
• Cover is the outer sheet of the magazine or not
where the name or title of the media concerned
is written. (Source: Communication Dictionary,
Drs. Onong Uchjana Effendy, MA).)w
3. Ratification Sheet
• In general, the approval sheet according to the KBBI
book is the outermost part of a written work that is
presented to provide an explanation between the
recommendations and the writings/works made by
someone.
• According to the Collins Dictionary, An endorsement
sheet is a statement or action that shows that you
support or approve of something or someone.
4. Foreword
• According to the Big Indonesian Dictionary (KBBI), a
preface is an introductory statement in a book by the
author or editor of the book, outlining its purpose and
scope, expressing acknowledgment of the help of others,
and so on. Cambridge Dictionary, Understanding preface
is an introduction at the beginning of a book that
explains its purpose, thanks to those who helped the
author, and others
• According to Lexico, a preface is an introduction to a
book, usually stating its subject, scope, or purpose.
5. List Of Contents
1. Introduction
Consist of :
• Background: The background explains in general
about the problems faced or found by the author.
• Purpose of the Proposal: Is the function or purpose of
the establishment of the business or the purpose of
the proposal.
II. Product Description
•Consist of six structures, they are :

1. Product specifications
2. Product advantages and disadvantages.
3. How to use the product and so on.
4. Product Description
5. Product raw materials
6. How to make
III. Business Description
•Consist of four structures, they are :

1. Executive summary, brief statement of the businness

plan
2. The vision and mission of the company
3. The organizational structure of the company
4. The full-detailed information of the company
IV. Marketing
•Consist of three structures, they are :

1. How you intend to get your products and services in

front of your target customers
2. Break down here the steps that you will take to
promote your product
3. The budget that you will need to implement your
strategies
V. Finance
•Consist of four structures, they are :

1. Capital requirements
2. Source and use capital
3. Break-even paint analysis
VI. Appendix
•Consist of four structures, they are :

1. Data
2. Product photographs
3. Resumes