The Next Step and the

Print it Leaves

Team #6

2010 Student Case

Competition

Advancing Productivity, Innovation,

and Competitive Success
 Agenda
Mission Statement

Vision Statement

SWOT

3 Phases

Gantt

Value Chain

Advancing Productivity, Innovation, and Competitive Success

© APICS 2006
 Mission Statement

We strive to help HH…

• Find a balance between the needs of their
company, its workers, and their families.
• Become a role model in business for
engendering cultural, social, and
environmental change.
• Commit to continuous improvements in
efficiency for the sake of our environment.

Advancing Productivity, Innovation, and Competitive Success

© APICS 2006
 Vision Statement

We endeavor to help HH…

• Become a leader in sustainable brewing
through excellence in innovation, customer
relations, supplier management, and the
manufacturing process.

Advancing Productivity, Innovation, and Competitive Success

© APICS 2006
 SWOT
• Strengths • Weaknesses
‒ Above average growth ‒ High carbon emissions
‒ New packaging facility due to retail/glass
‒ Sustainable practices ‒ Metrics
‒ Employee loyalty

• Opportunities • Threats
‒ Market expansion ‒ Bigger competitors
‒ Improved sustainability ‒ Higher buyer power
‒ Effective branding ‒ Microbrewing has low
barriers to entry

Advancing Productivity, Innovation, and Competitive Success

© APICS 2006
© APICS 2006
Advancing Productivity, Innovation, and Competitive Success
• Create jobs for local economy
Strategic
• Increase visibility through ERP Planning
• Cross functional teams for R&D
• Involve employees in decision making
(within 1 year)
process
• Promote and provide incentives for Operational
employees to take eco-friendly initiative
PEOPLE
© APICS 2006
Advancing Productivity, Innovation, and Competitive Success
• Create jobs for local economy
Strategic
(2-5 years)
• Increase visibility through ERP
• Cross functional teams for R&D Planning
• Involve employees in decision making process
• Promote and provide incentives for employees
Operational
to take eco-friendly initiative
PEOPLE
© APICS 2006
Advancing Productivity, Innovation, and Competitive Success
(6-10 years)
• Create jobs for local economy Strategic
• Increase visibility through ERP
• Cross functional teams for R&D
Planning
• Involve employees in decision making process
• Promote and provide incentives for employees
Operational
to take eco-friendly initiative
PEOPLE
© APICS 2006
Advancing Productivity, Innovation, and Competitive Success
• Improved Brand Identity
• Vertical Integration
Strategic
• Aluminum bottles
• RFID/ERP
Planning
• Trial Home Draft product pilot
• Supplier Optimization Operational
• Cross Docking
• Full Truckloads
PROFIT
© APICS 2006
Advancing Productivity, Innovation, and Competitive Success
• Improved Brand Identity
• Vertical Integration
Strategic
• Aluminum bottles Planning
• RFID/ERP
• Trial Home Draft product pilot
• Supplier Optimization
• Cross Docking
Operational
• Full Truckloads
PROFIT
© APICS 2006
Advancing Productivity, Innovation, and Competitive Success
• Improved Brand Identity
• Vertical Integration
Strategic
• Aluminum bottles
• RFID/ERP
Planning
• Trial Home Draft product pilot
• Supplier Optimization
• Cross Docking
Operational
• Full Truckloads
PROFIT
© APICS 2006
Advancing Productivity, Innovation, and Competitive Success
• Anaerobic water filter
• Bio-diesel fuel/ Hybrid trucks
Strategic
• Steam turbine Planning
• Local sourcing
• Rubber-band packaging
• EDI
Operational
• Retail room temperature storage
• High Efficiency evaporator fan motors
PLANET
 PLANET

• Rubber-band packaging
Operational •
•
EDI
Retail room temperature storage
• High Efficiency evaporator fan motors

• Source locally
Planning • Install steam turbines

Strategic
• Bio-diesel fuel/ Hybrid trucks
• Anaerobic water filter

Advancing Productivity, Innovation, and Competitive Success

© APICS 2006
 PLANET

• Rubber-band packaging
Operational •
•
EDI
Retail room temperature storage
• High Efficiency evaporator fan motors

• Local sourcing
Planning • Steam turbine

• Bio-diesel fuel/ Hybrid trucks

Strategic • Anaerobic water filter

Advancing Productivity, Innovation, and Competitive Success

© APICS 2006
GANTT CHART

Advancing Productivity, Innovation, and Competitive Success

© APICS 2006
© APICS 2006
Advancing Productivity, Innovation, and Competitive Success
• Full Truckloads Logistics
• RFID/EDI
• Aluminum Bottles Packaging
• Rubber Bands
• Anaerobic Water Filter Production
• Steam Turbine
• Supplier Optimization
Procurement
• Buy farms
Value Chain
From Team #6

Thank you!

Advancing Productivity, Innovation, and Competitive Success

© APICS 2006