Create a

Customer Persona
and Journey
Worksheets
Target Audience
Craft a target audience for your selected business

Target Audience Name: Students

Needs

Foods and shelter

Demographics

Age: 20

Gender: Male

Household Income: 20,000

Education/Occupation: College
Place image here
Location: Laspinas Phiippines

Interest Behaviors

Shopping, waiting, cycling Impulsive buyer

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Map Your Customer’s Journey
Answer the questions below for each phase of the customer journey using the target audience
you developed for your selected business

Phase
Awareness When is my target most receptive?

Through social media ads, since my target audience are students, they
can easily see my prducts

Interest How can I relate my product to my target’s needs?

My product should be more realistic and futuristic

Desire How can I show my target my product really fits in their life?

Because its a need, and it is very useful nowadays

Conversion How can I get my target to take action?

I should have a social media platforms to showcase my products, so

that a lot of people can be able to see it

Advocacy How can I make my target into an advocate?

My product should be remarkable, so that my audience should be able

to capture other people to buy my products, and also being able to
influence others.

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Visuals by Designer, Zihan Yang © 2020 Aptly. All rights reserved.