The Models of Communication

Learning Objectives
 To define what is a model of
communication and become familiar with
some notable examples (Aristotelian and
Shannon Weaver)
 To be able to explain how factors like
setting and noise affect the effectiveness of
communication
Key Understanding
 Students will learn to recognize the type of
communication models they engage in and will
come to understand how some key factors
(setting, noise) affect and inhibit the flow of
effective communication.
Key Questions
 How do models of communication work and
what are some key factors that inhibit the flow of
effective communication?
What is a Conceptual Model?

Conceptual Model is a diagram map of the

elements and parts that constitute a specific
topic, issue, process or cycle which can
help learners and individuals to understand
better.
 What is a Model of
Communication?

Model of Communication is a type of

concept map that explains how the process
of communication works.
Some Models of Communication
Some Models of Communication
1. Aristotle Model Setting = type
of occasion
Speaker main influence
chooses
topic
Listener/Audien
based on
ce attire,
setting
behavior,
participation
Message theme based on setting
will depend on
setting
The three Settings in Aristotle’s
Time

Legal Setting
Deliberative Setting
Ceremonial Setting
 The three Settings in Aristotle’s
Time

 Legal Setting- meant the courts

where ordinary people defended
themselves.
 The three Settings in Aristotle’s
Time

 Deliberative Setting- meant the

political assemblies.
 The three Settings in Aristotle’s
Time
 Ceremonial Setting- meant the
celebrations held when they won a
war, when they lost a leader or have
a new one, and when they welcomed
a visiting leader from another
kingdom or country.
 Some Models of Communication
2. Claude Shannon and Warren Weaver Model
Speaker Noise hinders
the channels of
✖ communication
Transmitter or
Medium of All of these noise
Sound
✖ factor will affect
✖ ✖ how the
audiences will
Transmitter Noise from signal interpret the
Noise Affects affects how the message
Signal listeners hear the
message
Wilbur SCHRAMM MODEL
OF COMMUNICATION
Eugene White’s Model of
Communication