Halerdon Real Estate

Paving the Way

2021 Marketing Agenda

 Today's Pages
Things to discuss:
2020 Marketing Agenda

Halerdon Real Estate

Company Overview

2021 Marketing Campaign

Projects and Markets Served

Competitor Analysis

Tools and Timeline

 About Halerdon
Built on passion
Real Estate and excellence
Presentations are communication tools that can
be used as demonstrations, lectures, speeches,
reports, and more. It is mostly presented before
an audience. It serves a variety of purposes,
2020 Marketing Agenda

Halerdon Real Estate

making presentations powerful tools for
convincing and teaching. To create a stunning
presentation, it's best to simplify your thoughts.
 What We Do Best
The services and products our clients love
2020 Marketing Agenda

Halerdon Real Estate

Housing Design Resale

We provide homes that We make dream homes look even We help people get value out of
are built to last. better. well-loved spaces.
 Onto Halerdon
2020 Marketing Agenda

Halerdon Real Estate

Heights
A comprehensive marketing strategy to
maximize company growth and
potential
 Strenghthening
Relationships
Client Retention

Presentations are communication tools that can

be used as demonstrations, lectures, speeches,
reports, and more.
2020 Marketing Agenda

Halerdon Real Estate

Collaborations

Presentations are communication tools that can

be used as demonstrations, lectures, speeches,
reports, and more.

Interactive Platforms

Presentations are communication tools that can

be used as demonstrations, lectures, speeches,
reports, and more.
 Our Target Markets
Halerdon's Ideal Client
2020 Marketing Agenda

Halerdon Real Estate

Fresh out of college Newly married Busy bee

Young professionals looking Young couples looking On-the-go professionals looking for
to purchase or rent for their first and places near business districts
their own space forever home
2020 Marketing Agenda

Web Survey
Frequent client searches
online

The Hunt for In-person Meetings

Halerdon Real Estate

Data Connections made by
agents on site

Research Checklist
Testimonials
Feedback from clients
2020 Marketing Agenda

S W O T
Strengths Weaknesses Opportunities Threats
What are What do Where else can we What are our competitors
we good at? we lack? seek inspiration? doing better than us?

What sets Which areas have What have we not considered? What are the challenges up
us apart? we failed in? ahead?

Halerdon Real Estate

 Competitor Analysis
Data from the real estate industry
2020 Marketing Agenda

Halerdon Real Estate

Eaglewood Realty Door Wins Co. Grasstho Group

Included in Top 50 Best Companies of 2020 Highest sales in the New; Loved
industry last year by Gen Z

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can be used as demonstrations, lectures, can be used as demonstrations, lectures, can be used as demonstrations, lectures,
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2020 Marketing Agenda

Years of Quality Service

We've earned the trust of old

and new generations.

Unique
Consistency

Selling We deliver nothing but the best,

every time.

Points
Most Talented Team in the Biz

Everyone at Halerdon is excellent

at what they do.

Halerdon Real Estate

 Web

Reaching audiences through various

digital platforms

Marketing
Channels that On Site
2020 Marketing Agenda

Halerdon Real Estate

Communicating with current and
potential clients in person

Will Be
Utilized
Everywhere Else

Connecting through traditional and new

avenues for greater reach
 Phase 1: Invites
2020 Marketing Agenda

Attract new clients through various channels

Presentations are communication tools that can be

used as demonstrations, lectures, speeches, reports,
and more.

Phase 2: Engagement

Seamless communication

Presentations are communication tools that can be

used as demonstrations, lectures, speeches, reports,
and more.

Paving the Way Phase 3: Follow-throughs

Ensure customers are satisfied

3 steps towards greater heights

Presentations are communication tools that can be
used as demonstrations, lectures, speeches, reports,
Halerdon Real Estate
and more.
2020 Marketing Agenda

Halerdon Real Estate

The Halerdon Journey
An overview of our year-long schedule

Promotion
(March)
Launch
Sales
(February) Presentations are
communication tools that (April)
can be used as
Presentations are
demonstrations, lectures, Presentations are
Planning (December) communication tools that
speeches, reports, and communication tools that Review
can be used as
more. can be used as
demonstrations, lectures, (August)
demonstrations, lectures,
Presentations are speeches, reports, and
speeches, reports, and
communication tools that more. Presentations are
more.
can be used as communication tools that
demonstrations, lectures, can be used as
speeches, reports, and demonstrations, lectures,
more. speeches, reports, and
more.
 Let's work towards greater heights in 2021.
2020 Marketing Agenda

Halerdon Real Estate

Let's pave the way!