Case Study – Canada Study

Abroad Business
Total Addressable market
Definition of TAM: Total Addressable Market is the total market demand for a product or service

Factors driving the market in case of Collegedunia

• Number of students immigrating to the market
• Price of service provided

Total Addressable Market Market Trend over last 10 years

• Number of students x Average price of services offered
350 323.19
% of Amount (In 303.33 313.6
Particular market 300 284.39
267.92 272.71
Mn) 259.11 260.04 263.1
size 250 240.76

Number of immigrants
TAM for Canada 100% CAD 300 200

150

Target TAM for CollegeDunia 3% CAD 9 100

(top down approach) Calculations & 50
Assumptions
Expected TAM for CollegeDunia 0.004 CAD 1.13 0
(Bottom up approach) 2010 - 2011 - 2012 - 2013 - 2014 - 2015 - 2016 - 2017 - 2018 - 2019 -
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Source:
- www.statista.com 2
Key offerings

Gap in market
Key Offerings
1. Trustworthiness for consultants
1. VISA consultation
2. Lack of knowledge among students of options
2. Reliable and detailed information such as facts
available
about college placement, career options etc.
3. Sector specific offerings (focused products such as
3. Post Education assistance to enable long term
engineering specific consulting is absent)
engagement
4. Post Education assistance for placement e.g. for PR
4. Tie ups in India and Canada:
and placements
1. Colleges
5. Assistance before, during and after education
2. Corporates
6. Assistance for loans
3. Schools
Market in gap
5. Liaison with Province government along with
7. Increased number of immigrants to the country
detailed knowledge on processes
8. Increased number of students going to study abroad

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Key competitor analysis
Direct competitors
- Y axis
- Indian based startup with a good team and experience and variety of service offerings such as end to end job search, profile
writing services etc.
- Accepted.com
- Provides services around application packages, admissions consulting, resume writing etc.
- Poets and Quants
- Information platform which connects students by providing relevant information to students.
- Helps to connect universities with students by facilitating regular fairs

Indirect competitors
- Online education market such as
- Amazon online university
- Google university for coders
- Establishment of foreign universities and establishment in India
- Allowance of foreign university establishment as per new education policy
- Tie ups of Indian universities with foreign universities

Recent factors driving increase in competition

- Increase in online education market post COVID pandemic

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High level operations approach and revenue model

Key considerations in high level operations approach

• Breakeven and IRR
• Working capital
• Fixed costs
• Initial investment
• Leveraging the strong backbone of Indian unit and opting for a modular cube based / Agile structure for expanding in multiple
markets / segments

Sources of Revenue
• Universities, Schools and Colleges
• Corporate tie ups
• Consultations such as VISA process, sector specific consulting (e.g. Medical, Engineering), Liasioning with provincial bodies
• Loans Facilitation charges
• Online education (short term and long term tie ups with existing e-learning providers)